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Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

CPAA Adopts New Position on Measurement of Polished Concrete Floors' Slip-Resistance

polished concrete floor slip resistanceIn April 2015 the Concrete Polishing Association of America (CPAA) adopted a new position on the measurement of slip resistance of bonded-abrasive polished concrete floors.

Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Concrete Pool Embedded with LED Lights

swimming pool with LED lights in the copingThe pool, then, needed a finish worthy of the rest of the home. Luckily, her contractor-husband, Jeff Barger, handed their concrete contractor, William David Reynolds, a copy of Concrete Decor magazine that featured a patio embedded with fiber optics, providing the elegant touch the pool needed.

Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

What's New in Decorative Concrete

Cindee Lundin works on her artistry in concrete entry at World of ConcreteIf you missed this year's World of Concrete in Las Vegas, let me bring you up to date on what is happening in the decorative concrete industry. The decorative all-stars were out in full force and they certainly delivered and the decorative concrete information highway ran straight through Las Vegas this year.

Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

The Benefits Of Entering The Construction Industry

Time and again, today's youth have been told that going to college is extremely important to their futures. Time and again, today’s youth have been told that going to college is extremely important to their futures. It’s been drilled into their heads that without a degree, they can only hope to attain low-level employment with low pay.

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

Sustainable Construction Techniques Earning LEED

Simple decisions you make and little things your workers do, such as protecting the existing landscape, recycling or reusing materials, and choosing the right materials, can impact the site and the building for years to comeSustainable design is a big part of what makes a building green - especially in terms of earning LEED points - but sustainable construction techniques can add a few points and can also prove to an owner or designer that your company is serious about the issue.

What Considerations To Make When Purchasing A Vacuum

large vacuum with dust collecting featureThe philosophy behind purchasing industrial vacuums for controlling airborne dust is changing in the concrete industry, especially with new federal rules now in place concerning worker exposure to these particles.

How Joining Forces with Other Construction Companies Can Boost Your Bottom Line

Boosting your bottom lineYou basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Turn a Connection into a Decorative Concrete Sale

Making good connections with people earn you higher numbers in sales.The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

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