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Four Ways to Grow Your Decorative Concrete Business While Staying Solvent

concrete business financial aspectsConcrete contractors are inundated with small tips and tricks that hopefully one day will help them out in specific situations. Very rarely does anyone talk about business or industry growth as it relates to your specific company.

Here are four things that will help you and your polishing business today.

Processes that Ensure Quality Work Are Needed Now More Than Ever

Four stars on a concrete background.The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client's conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.

Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

Researchers Uncover the Secret Ingredient to Roman Mortar's Strength

Why is Roman cement so strong?Interesting explanation for why ancient mortar has lasted long.

Communicating Standards Through Industry Specifications

Writing on parchment with two pencils and an eraser.Too often we take the written word as gospel, but is that truly smart? Do we know what, or who, stands behind the words we read? After all, paper will not refuse ink. Our industry is growing, and as the industry grows, so do the misrepresentations and misunderstandings.

The Top 7 Mistakes that Can Make or Break Your Concrete Countertop Business

concrete countertop at catch kitchen and barAvoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.

Marketing Your Work With Photos

Bank entrance stained with images of coinsIn today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Insights on What Helps Concrete Contractors Succeed

Contractors across the country share insights on what helps them succeedWhile surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.

Getting the Most Out of Decorative Concrete Educational Opportunities

Group of people learning from Fu-Tung Cheng in a training course.The cold truth is that our industry has seen its share of truly talented decorative concrete individuals fail, and it’s not because they weren’t good at their craft. Today’s artisans must be more than talented — they must be capable of overlaying talent with an entrepreneurial spirit. That's where training and education comes in.

Decorative Concrete Hall of Fame Grows by Three

Concrete Decor Decorative Concrete Hall of FameThree more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.

A Tool to Help Visualize Decorative Concrete by Depiction Software

Deco-con wizard screen shot.Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.

ModaCrete releases Pamako CCS concrete countertop sealer
Case Studies Anchor a New Approach to Product Training

Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Whether it is a one-hour watch-and-learn or a three-day hands-on class that people pay to attend, these programs have become mainstream in our industry.

Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Does Photocatalytic Cement Really Clean the Air?

Concrete that can clean itself and the air around it is an amazing thing.Essroc Cement Corp. has brought concrete that cleans itself — and the air around it — to the United States.

Grow Your Business by Working Smarter, Not Harder

Do I keep a database of previously completed projects complete with pictures?Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.

Concrete Contractor Finds Ways to Balance Family Life and Work

Child walking in a park over impressions in the concrete made from stains.A concrete contractor discusses how to balance between being a contractor and family life.

Three Steps to a Successful Decorative Concrete Sample

Making a concrete sampleToday’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.

Using the Four P's of Marketing to Sell Concrete

Modern gray concrete countertop.Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

Trade Shows: What's in Them for You?

man at tradeshow with attendeeThe decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.

Retirement Benefits Aid Employee Retention

People enjoying a sunset in chairs under the tree.Even at its best, owning a business offers a host of challenges. One of the latest: how to get and keep good employees.

Influential concrete writer-editor Mary "M.K." Hurd passes away
A Decorative Concrete Supply Store That Helps Its Customers Make Money

hardrock developments showroomHow Canadian construction supply retailer, Hard Rock Developments promotes decorative concrete and helps its customers make money, too.

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