Main Menu
  Sponsored Content

Business & Technology

 Water-based Sealers  OSHA  Fiber Optics
 UV Cured Coatings  Marketing  WOC
 Color Hardeners  Photography
newsletter link
Successful Contractors Offer Good Customer Service

Man jumping on a graph with an upward arrow of improvement.Turning a profit in today’s construction industry is no accident. This is why it is essential — now more than ever — to practice the strong fundamentals that every successful business is built on. I witnessed a perfect example of such a business this fall and it made me rethink my effort as a decorative concrete professional.

Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

Decorative Concrete Hall of Fame 2016

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

New Faces: Fall 2013
Trade Shows: What's in Them for You?

man at tradeshow with attendeeThe decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.

Experts Weigh In on What's Coming in the Decorative Concrete Industry

Concrete Industry Forecast red door on blank concrete wall indicating where is decorative concrete going.We asked everyone the same set of questions. It wasn’t easy to approach this, given our friends’ varied experiences and applications. Perhaps the first challenge to looking ahead this way is defining the industry in general.

How to Measure RH in Concrete

RH measurements in concreteHow valuable is 48 hours to you and your business? Can you put a price on it?

And does the price go up if you run into a moisture-related problem with a concrete slab in the later phases of a project?

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

5 Tips for Photographing Concrete Hardscapes

concrete waterfall modern styleThe beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.

How Did the Extreme Winter Affect Exterior Decorative Concrete?

Affects of extreme winter weather on decorative concreteLarge parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.

How to Justify the Price for Decorative Concrete

Quality concrete in a designer finish is worth the price.I wish I had 10 cents a square foot for every time I've been asked this question. And other questions such as: How much more does stamping cost compared to regular concrete? Are stained floors more than tile? I've realized over the years that all the above questions are legitimate and deserve an honest answer.

White Cap Offers Amazing New Tool

White Cap Construction Supply's director of Web-based services,Bob Mealey, offers some pointers to Marisela Marroquin from White Cap's marketing department.The distributor’s new Web site offers customized features that will allow you to streamline and document your bidding, planning and purchases.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

Large Designs are a Top Trend in Decorative Concrete

A large stained concrete driveway in front of a large hotel.What is a trend, especially when it comes to the decorative industry? How do trends in decorative concrete start? Where do trends come from and how have the internet and social media “flattened the world” in regard to how new ideas “go viral” to become the next hot product, color or finish? 

Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with MicrowavesAn electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

Concrete Pool Embedded with LED Lights

swimming pool with LED lights in the copingThe pool, then, needed a finish worthy of the rest of the home. Luckily, her contractor-husband, Jeff Barger, handed their concrete contractor, William David Reynolds, a copy of Concrete Decor magazine that featured a patio embedded with fiber optics, providing the elegant touch the pool needed.

CIM College Program Graduates Can Land Good-Paying Construction Jobs

students working on a concrete block - Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector -- adding youth to the workforce.Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector — adding youth to the workforce.

How to Get the Job Without Being the Low Bid

swimming pool surrounded by beautiful concrete floorWe’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

How to Use Samples, Mock-ups and Models to Your Best Advantage

Creating models of concrete jobs - Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.

Marketing Decorative Concrete

Hundred dollar bill stenciled into concrete patio.These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.

  Advertisements











Top