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How You Can Grow Your Concrete Business Beyond Your Local Area

Muted yellow stained concrete overlay in a long hallway with a black swirl design prominently down the center.Veteran contractor Rick Smith shares his expertise on how you can grow your business beyond your local area.

A Tip of the Hard Hat to Safety on the Construction Site

decorative concrete live hard hat and super etch plusThe debut of Decorative Concrete LIVE! at the 2017 World of Concrete in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.

The Concrete Decor Show's Legacy of Giving Back at The Julian Center

concrete sidewalk that looks like racetrack at a daycare center in IndianaSince the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.

Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

Taking Your Polishing Business on the Road

When to add traveling to your business model for concrete polishingI went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.

Transitioning Your Concrete Business into Pool Construction

Pouring concrete pool decksThe success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Communication with Questions

Clipart of two people communicating using questions. A sales person needs to know about the person prior to selling a product or project. Sound intelligent.Asking the right questions will help you truly connect with your customer.

How to Justify the Price for Decorative Concrete

Quality concrete in a designer finish is worth the price.I wish I had 10 cents a square foot for every time I've been asked this question. And other questions such as: How much more does stamping cost compared to regular concrete? Are stained floors more than tile? I've realized over the years that all the above questions are legitimate and deserve an honest answer.

Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

World of Concrete 2014 Most Innovative Products Award winners announced
Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

New Formula for High-Strength Shotcrete to Protect Tunnels from Fires and Terrorist Attacks

Fire-proof shotcrete Concrete Decor Magazine Phys.org reported that the science magazine Rubin published research conducted by engineers at Germany's Ruhr-Universität Bochum who have developed a shotcrete that can render tunnels, bridges and other structures more resistant against fires and explosions. The new formula enhances concrete with 140 kilograms of steel fibers per cubic meter, a figure that was thought to be impossible for shotcrete. The science magazine Rubin reports that engineers at Germany's Ruhr-Universität Bochum have developed a shotcrete that can render tunnels, bridges and other structures more resistant against fires and explosions.

Pros and Cons of Specializing in Decorative Concrete

Part time or full time, should a concrete contractor provide decorative concrete, staining concrete, stamping concrete all the time?I have to guess some, maybe even most, of Concrete Decor’s readers enjoy the benefits of the decorative business as only a part of their contracting services. You may very well be one of the many who are wondering if you should make the leap to specialize in decorative work full time or simply offer it as one of many services.

Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

Keep Concrete Simple!

Concrete contractor giving a concrete countertop a final inspection.We have staining over stamping, stamping over overlay, stamped walls, stained walls. It's crazy — who keeps raising the bar? The answer is THE MARKET. This explosion of decorative concrete is market-driven. Folks want it, and it's more than just a fad. It must be a little overwhelming to contractors just entering this exciting business.

Marketing Your Work With Photos

Bank entrance stained with images of coinsIn today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.

Concrete Contractors' Show-Stopping Showrooms

Decorative Concrete Professionals Need ShowroomsIn today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.

Does Photocatalytic Cement Really Clean the Air?

Concrete that can clean itself and the air around it is an amazing thing.Essroc Cement Corp. has brought concrete that cleans itself — and the air around it — to the United States.

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

You Owe It to Yourself to Make Time for Training

training course at the Solomon decorative concrete fairGrowth, increased profits, value and quality are a few words I hear thrown around in the decorative concrete industry these days. It seems, and rightly so, many want to grow their business and increase their value and sustainability in the marketplace by providing quality work.

Five Pieces of Advice on Working with Retailers and Decorative Concrete

Five hands holding up one two three four five fingersIn recent years the decorative concrete and coatings market has made its way over to the retail market. Retailers have unique needs that they have to address, and decorative concrete and coatings are becoming a more and more popular method for filling those needs.

A New Technology Turns Iron Ore Waste Into Cement

Dry Slag Granulation (DSG)An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.

5 Things Architects Wish Decorative Concrete Contractors Would Do

Architects and decorative concrete contractorsThere’s one key point on which architects and decorative concrete contractors agree: “The architect needs to have a contractor who knows what he’s doing,” says Marley Porter, AIA, who operates Living Architecture & Construction Management, located in Texas Hill Country at Cottonwood Shores.

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