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Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

Seven Fundamental Ways to Improve Your Sales

Fundamental building blocks.Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.

10 Business Tips to Help Your Concrete Business Be More Successful

We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.

Full-Time Marketing with Part-Time Resources

Colorado Hardscapes mean lean construction crew.When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.

5 Ways to Effectively Utilize Your Decorative Concrete Awards

Concrete awards laid out on tableA stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.

Trade Shows: What's in Them for You?

man at tradeshow with attendeeThe decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.

Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with MicrowavesAn electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Be a Salesman not a Talesman and Sell More Concrete

There are many stereotypes associated with sales professionals. There's the slick-dealing used-car salesman type who makes people feel suspicious. There's the natural-born salesman who walks into the room and is instantly everyone's new best friend, with talents in every area and the best jokes. Then, there's the talesman, the unknowingly annoying salesman.There are many stereotypes associated with sales professionals. There's the slick-dealing used-car salesman type who makes people feel suspicious. There's the natural-born salesman who walks into the room and is instantly everyone's new best friend, with talents in every area and the best jokes. Then, there's the talesman, the unknowingly annoying salesman.

Concrete Industry Offers Lucrative Career Path for Women

Concrete industry offers lucrative career path for womenWomen CEOs of concrete companies are smashing glass ceilings and bucking trends that have emerged for women in other nontraditional occupations. While women CEOs only comprise 2 percent in the basic and infrastructure sectors according to World Economic Forum and Bureau of Labor Statistics data.

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

Adjusting Your Business and Mindset to the New Normal

Adjusting to the new normal of businessAdjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Carbon-based Concrete Additive Wins Civil Contractors Federation (CCF) Environment Award

Eden concrete additive made from carbon nanotubes Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.

Why Search Engine Algorithms Change and How to Capitalize on the Changes

How Google paved the way for UX-based algorithm changes.In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Pros and Cons of Specializing in Decorative Concrete

Part time or full time, should a concrete contractor provide decorative concrete, staining concrete, stamping concrete all the time?I have to guess some, maybe even most, of Concrete Decor’s readers enjoy the benefits of the decorative business as only a part of their contracting services. You may very well be one of the many who are wondering if you should make the leap to specialize in decorative work full time or simply offer it as one of many services.

Sorting Out Responsibility When New Work Fails

Problems with stamped concrete can be a challenge for contractors.When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.

Understanding the Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Using Muons from Cosmic Rays to Find Degrading Concrete

A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete.A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

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