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Concrete Decor's Current Articles

Large Designs are a Top Trend in Decorative Concrete

The first time I delivered “Trends in Decorative Concrete” was at the Concrete Decor Show in Fort Worth, Texas, in February 2014. It was initially created to present a quick snapshot of what was trending in our industry, targeting primarily the design community. At the time, I never anticipated the presentation would grow into the program it is today.

Chris Sullivan
Jan 16, 2020
Let it Bee GFRC

Oversized bee created for a playground at the Smithsonian National Zoo made with GFRC.Doing museum-quality work doesn’t always entail fashioning blank backdrops to show items of interest at their best. Sometimes, as is the case of a pollinator-themed playground at the Smithsonian’s National Zoo in Washington, D.C., it involves colorful GFRC carvings that are larger than life.

Stacey Enesey Klemenc
Jan 16, 2020
Leave a Mark on Concrete with Specially Made Stencils and Stains

Stenciled wall at a metro stationContractors and artisans use specially made stencils and stains to leave their marks on decorative concrete.

Mike Dougherty
Jan 16, 2020
Dealing with Winter Damaged Colored Concrete

Freeze and thaw effects on concrete stairs from ice and salt.We’re in the middle of another winter season. While it’s not predicted to be as harsh as last year’s “polar vortex” winter, we still need to be thinking about all the possible causes and sources of winter damage and eliminate them.

Bart Sacco
Nov 15, 2014
Presenting to Architects? How to Get Their Attention and Keep It

A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.

Karen Keyes
May 1, 2014
How to Get Your Decorative Concrete Projects Noticed by Editors

Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story -- and great photos -- to share.Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.

Kari Moosmann
Sep 6, 2016
New Sculpture Adds Stealth to Art Center in Atlanta

red truck with construction The new 33-foot-high sculpture in Atlanta, Georgia's Midtown Arts Center looks like a metal monolith with sharp edges and stunning curves, but it's not.

Editors
Feb 18, 2016
Want the Look of Limestone? Use Concrete

Arcustone delivers product for the concrete contractor to transform ordinary concrete into a limestone look.A California company has created a clever disguise — a concrete product that looks like quarried limestone block.

Editors
Dec 1, 2002
High-End Furniture Store Opts for Polished Concrete

High-end furniture store installs polished concrete to hold up to their increasing foot traffic.Over the years, wear and tear got the best of the carpet in this furniture store and the folks at Roche-Bobois decided it was time for a new look: Polished Concrete.

Stacey Enesey Klemenc
Nov 3, 2007
Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

Nick Dancer
Oct 21, 2012
Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Doug Carlton
Nov 22, 2011
Identify Goals and Tactics to Marketing on a Budget

yellow and black target with bullseyeIt’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.

Kimberly Kayler, CPSM
Oct 12, 2016
Elegant Fireplace Surrounds - Concrete takes its place at the heart of the home

Interior decorative concrete is all the rage for countertops, floors and bathtubs, but nowhere does it pack more design punch than in fireplace surrounds and hearths.Winter’s on its way! It’s time to think about adding hearths and fireplace surrounds to your decorative concrete offerings

Amy Johnson
Nov 3, 2005
Buckets of Integral Colors for Concrete to Go

Concrete Contractors can use buckets or pails of colorant for integrally coloring concrete.Okay, so now you’re sold on this new color technology but don’t know of any ready mix plants in your area that have the proper equipment to produce integral colors. What’s a contractor to do?

Editors
Mar 1, 2003
Manufacturer Profile: Miracote

Koi pond installed in the Phoenix Children's Museum as part of Concrete Decor Show using Miracote productsThe Miracote story began in the 1930s, when Jack Crossfield developed a way to create coatings that combine natural latex with hydrating cement. Charles Watt and Howard Patch acquired the rights to Crossfield’s patent and, in 1938, established Crossfield Products Corp.

John Strieder
Aug 20, 2003
WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

K. Schipper
Dec 8, 2017
Retroplate: Moving from Experience to Technology in Polished Concrete

Highly-reflective floor in a main lobby of a building.Each slab of concrete is unique, polishing it can require a lot of experience and often involves the attendant mistakes. Advanced Floor Products in Provo, Utah, decided to develop a concrete-polishing technology to eliminate some of the guesswork.

David Cagle
Oct 12, 2001
Reaching your Business Goals

As a business leader, your primary objective is to see through the fog and identify where you want your company to go. I like to use a vision point that is three years away.Reaching the "summit" for your business takes forethought and daily attention.

Brian Nolan
Oct 28, 2006
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