Vol. 20 No. 1 - January 2020
The first time I delivered “Trends in Decorative Concrete” was at the Concrete Decor Show in Fort Worth, Texas, in February 2014. It was initially created to present a quick snapshot of what was trending in our industry, targeting primarily the design community. At the time, I never anticipated the presentation would grow into the program it is today.
Doing museum-quality work doesn’t always entail fashioning blank backdrops to show items of interest at their best. Sometimes, as is the case of a pollinator-themed playground at the Smithsonian’s National Zoo in Washington, D.C., it involves colorful GFRC carvings that are larger than life.
Contractors and artisans use specially made stencils and stains to leave their marks on decorative concrete.
We’re in the middle of another winter season. While it’s not predicted to be as harsh as last year’s “polar vortex” winter, we still need to be thinking about all the possible causes and sources of winter damage and eliminate them.
A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.
Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.
The new 33-foot-high sculpture in Atlanta, Georgia's Midtown Arts Center looks like a metal monolith with sharp edges and stunning curves, but it's not.
A California company has created a clever disguise — a concrete product that looks like quarried limestone block.
Over the years, wear and tear got the best of the carpet in this furniture store and the folks at Roche-Bobois decided it was time for a new look: Polished Concrete.
Expectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.
As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.
It’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
Winter’s on its way! It’s time to think about adding hearths and fireplace surrounds to your decorative concrete offerings
Okay, so now you’re sold on this new color technology but don’t know of any ready mix plants in your area that have the proper equipment to produce integral colors. What’s a contractor to do?
The Miracote story began in the 1930s, when Jack Crossfield developed a way to create coatings that combine natural latex with hydrating cement. Charles Watt and Howard Patch acquired the rights to Crossfield’s patent and, in 1938, established Crossfield Products Corp.
Visitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!
Each slab of concrete is unique, polishing it can require a lot of experience and often involves the attendant mistakes. Advanced Floor Products in Provo, Utah, decided to develop a concrete-polishing technology to eliminate some of the guesswork.
Reaching the "summit" for your business takes forethought and daily attention.