Author: Chris Sullivan

Color Hardener vs. Integral Color on Smaller Stamp Jobs

As with most things in life, a decorative concrete installer faces many choices when it comes to the products and processes he or she uses on a job. Unfortunately, the choice is often made to take the path of least resistance or buy at low cost versus favoring long-term performance and the quality of the project.

The Benefits of Tried and True Iron Oxide Pigment

The products and finishes in the decorative industry are becoming more sophisticated – polymer-modified toppings, nanotechnology sealers, and sustainable stains and dyes to name a few. But all need to remember the old tried-and-true products that still make up a large portion of the industry, and refresh ourselves on the right way to use them.

New Ways to Sell Decorative Concrete

As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client’s thought process regarding their decision to buy your products or services?