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Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

Four Ways to Grow Your Decorative Concrete Business While Staying Solvent

concrete business financial aspectsConcrete contractors are inundated with small tips and tricks that hopefully one day will help them out in specific situations. Very rarely does anyone talk about business or industry growth as it relates to your specific company.

Here are four things that will help you and your polishing business today.

Solid Tips for Improving Your Bid's Chances

If you've been in business for even a short while, you've invested your time and efforts in identifying bid opportunities. You diligently filled out all the necessary documents, put the insurance and bond requirements in place, met the time restrictions, obtained the correct license and so on.If you've been in business for even a short while, you've invested your time and efforts in identifying bid opportunities. You diligently filled out all the necessary documents, put the insurance and bond requirements in place, met the time restrictions, obtained the correct license and so on. Then you sit back waiting to hear if you were the one who was awarded the project.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Concrete Pool Embedded with LED Lights

swimming pool with LED lights in the copingThe pool, then, needed a finish worthy of the rest of the home. Luckily, her contractor-husband, Jeff Barger, handed their concrete contractor, William David Reynolds, a copy of Concrete Decor magazine that featured a patio embedded with fiber optics, providing the elegant touch the pool needed.

Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?

Settling on a Design For Your Job Ahead of Time

Coming up with a design idea.You don’t need me to tell you how tough today’s market is for contractors, and few will disagree that the ball is in our customers’ court. Razor-thin margins allow no room for error in one of the many things we used to pay little attention to.

Materials Scientists Make Martian Concrete

Martian ConcreteA research team has created a form of concrete that, remarkably, can be made without water and using materials that are widely available on Mars.

Growing Your Decorative Concrete Business by Offering Less

a concrete contractor sprays a driveway with concrete stain using a sprayerDecorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

Why the Formula Approach for Polished Concrete Hurts Our Industry

A picture of a graphing calculatorThe weak economy does not have to make our industry buckle under price pressures. We've forgotten that polished concrete is already the best bargain in the flooring industry, and what's more, we've allowed the formulaic installation to become entrenched in specifications.

Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

How to Get Your Decorative Concrete Projects Noticed by Editors

Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story -- and great photos -- to share.Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.

New Faces: Fall 2013
Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

Treating and Preventing Concrete Burns

Todd Rose's wedding-day photo shows his acid-scabbed hand underneath that of his bride, Sarah.If you work with concrete you already know how abrasive, alkaline and caustic it is.

To put it simply, as portland cement dries, it will absorb water from any source in order to harden. That means it will suck the moisture from your skin as well.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

Decorative Concrete Booms Across the Atlantic

Colored concrete medusa sculpture vertical placement on wallThe interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

Full-Time Marketing with Part-Time Resources

Colorado Hardscapes mean lean construction crew.When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.

You Owe It to Yourself to Make Time for Training

training course at the Solomon decorative concrete fairGrowth, increased profits, value and quality are a few words I hear thrown around in the decorative concrete industry these days. It seems, and rightly so, many want to grow their business and increase their value and sustainability in the marketplace by providing quality work.

Concrete Products Work Best When Applied as a System

Concrete Products Work Best When Applied as a System Why use a concrete system, concrete products made by same manufacturer, advantages of concrete system, systems approach for concrete, reduce risks of concrete work with system, concrete benefits with system, using a systems approach, what works best for concrete products. Photo courtesy of Townescapes, Batavia, OhioProducts made by same manufacturer for concrete projects work best as a system.

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