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Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with MicrowavesAn electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

New Technology Delivers the Shine to Concrete Without the Grind

Multiquip's SlabArmor process showing a concrete construction working riding on a concrete polishing machine.Beauty may only be skin deep, but the performance qualities of an MQ Whiteman SlabArmor concrete surface are just as impressive as the strikingly good looks the SlabArmor system delivers.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

Light-emitting Cement Could Light Roads Without Electricity

Light emitting cement Phys.org announced research that could lead to a way to light roads, highways or bicycle lanes without electricity.

World of Concrete 2014 Most Innovative Products Award winners announced
Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Concrete Products Work Best When Applied as a System

Concrete Products Work Best When Applied as a System Why use a concrete system, concrete products made by same manufacturer, advantages of concrete system, systems approach for concrete, reduce risks of concrete work with system, concrete benefits with system, using a systems approach, what works best for concrete products. Photo courtesy of Townescapes, Batavia, OhioProducts made by same manufacturer for concrete projects work best as a system.

How to Get the Job Without Being the Low Bid

swimming pool surrounded by beautiful concrete floorWe’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?

A Tool to Help Visualize Decorative Concrete by Depiction Software

Deco-con wizard screen shot.Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.

The Right Mix of Digital Tools for Decorative Concrete

decorative concrete roadwayWhether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?

Grow Your Business by Working Smarter, Not Harder

Do I keep a database of previously completed projects complete with pictures?Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.

7 Basic Steps to Consider Before Starting any Concrete Project

The basic steps are as follows. Male lead in first bar: left foot forward step, right foot replace weight at same point, left foot back again to step beside from http://salsafundance.blogspot.com/2011/01/basic-step-in-salsa.htmlThis is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.

How to Make Maintenance Work for You to Increase Profitability

guy on ride on polishing machineConsumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.

Giving Your Concrete Business the Flexibility It Needs to Thrive

Contractor using a power trowel to finish a concrete slab.In the free enterprise system, competition selects out businesses that don’t adapt to change or events they can’t plan on. To thrive within this system, your decorative concrete business must maintain a high degree of flexibility.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

When Contractors Assume the Role of a Design Consultant

A wooden desk with an orange chair sitting at it.Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.

Decorative Concrete Hall of Fame Grows by Three

Concrete Decor Decorative Concrete Hall of FameThree more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.

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