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Carlton's Corner: Decorative Concrete Makes Its Television Debut
Carbon-based Concrete Additive Wins Civil Contractors Federation (CCF) Environment Award

Eden concrete additive made from carbon nanotubes

Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.

How To Take Jobs Beyond Decorative Concrete

concrete contractors installing water features

Getting Into Decorative Concrete: A Guide for Newbies and Old-timers, Too

Decorative concrete career - Concrete Decor magazineFar too many skilled decorative professionals falsely believe their success hinges on their expertise. Most feel the more they know about concrete counters, polishing or staining, the better their odds are of being viewed as successful artisans or, maybe better put, successful artisanal business owners. Sure, expertise is important, but it's only a fraction of what you need.

Trowel & Error: New Ways to Sell Decorative Concrete
Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

Contractor Gives Tips On Different Ways To Manage Your Customer's Expecations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

UV Cured Coatings for Concrete are Back in the Mix

 UV Cure Coatings for ConcreteConcrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.

Presenting to Architects? How to Get Their Attention ... and Keep It

A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

Decorative concrete calls for innovative safety management
Decorative concrete booms across the Atlantic

Colored concrete medusa sculpture vertical placement on wallThe interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.

Accurate Project Records Today Get You Work Tomorrow

How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

Carlton's Corner: Make a Connection to Make a Sale
Marketing Your Work With Photos

Bank entrance stained with images of coinsIn today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.

CIM Program requests donations for auction at 2014 World of Concrete
How To Navigate the Craziness of Troubleshooting

Troubleshooting questionsInformation has become the currency of the 21st century. Just look at how fast and easy obtaining information has become. Most of us can access the world from a hand-held phone or PDA. In contrast, it seems like providing basic information when you're the one asking the question can be like pulling teeth.

Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm? 

Concrete Artisan Reflects on Series Focused On Design Elements

concrete countertop top with textured back wallThis represents the last column in my design-focused series, “The Elements of Style for Contractors.” Before I bid you all good-bye, I’ll summarize the main points. Concrete Decor posts complete archives of past issues, so you can check out the topics of the previous 10 articles. The series kicked off in January 2015 when I described the five composition ‘tools’ concrete artisans should have in their tool kits — Line, Shape, Value, Color and Texture.

How Did the Extreme Winter Affect Exterior Decorative Concrete?

Affects of extreme winter weather on decorative concreteLarge parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.

New Technology Delivers the Shine to Concrete Without the Grind

Multiquip's SlabArmor process showing a concrete construction working riding on a concrete polishing machine.Beauty may only be skin deep, but the performance qualities of an MQ Whiteman SlabArmor concrete surface are just as impressive as the strikingly good looks the SlabArmor system delivers.

Concrete Professionals Should Mind Their Manners While on Mobile Phones

Iphone in rose gold sitting on a concrete countertop.While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.

Who Stands Behind The Words We Read?

Paper will not refuse ink. What do I mean by that? Well, there is nothing more important in business than to represent yourself honestly and consistently, and ideally that is how your competition will address itself … and you.

Carlton's Corner: Niche Markets Help Keep the Recession in Check
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