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Concrete Contractor Finds Ways to Balance Family Life and Work

Child walking in a park over impressions in the concrete made from stains.A concrete contractor discusses how to balance between being a contractor and family life.

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

Researchers Uncover the Secret Ingredient to Roman Mortar's Strength

Why is Roman cement so strong?

Interesting explanation for why ancient mortar has lasted long.

How to Measure Social Media Success

How to Measure Social Media SuccessBy now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.

Scientific Principles

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

Pros and Cons of Specializing in Decorative Concrete

Part time or full time, should a concrete contractor provide decorative concrete, staining concrete, stamping concrete all the time?I have to guess some, maybe even most, of Concrete Decor’s readers enjoy the benefits of the decorative business as only a part of their contracting services. You may very well be one of the many who are wondering if you should make the leap to specialize in decorative work full time or simply offer it as one of many services.

How Do Successful Concrete Contractors Choose the Right Manufacturers?

Concrete Warehouse FloorChoosing the right manufacturer is a dilemma every contractor in our industry faces every day. I’ve heard many analogies used to describe the decorative concrete industry over the years, but two comparisons have always resonated the most: “Polished Concrete is part Art and part Construction,” and “The polishing industry is still the Wild West.”

New Technique Could Make Cement Manufacturing Carbon Neutral

carbon neutral cement production

The manufacturing process which produces ordinary portland cement, the ubiquitous ingredient in the concrete used around the world, is a major contributor to greenhouse gas emissions. New research suggests that portland cement can be produced with no carbon dioxide emissions.

Customer Service Continues Long After the Concrete Dries

three river rocks dressed upProblems two years later? The timeline for customer service has no limits.
In this age of customer service, you should never turn your back on a client with a problem.

Tools: Concrete Saws
Carlton's Corner: The New Normal
Concrete Artisan Reflects on Series Focused On Design Elements

This represents the last column in my design-focused series, “The Elements of Style for Contractors.” Before I bid you all good-bye, I’ll summarize the main points. Concrete Decor posts complete archives of past issues, so you can check out the topics of the previous 10 articles. The series kicked off in January 2015 when I described the five composition ‘tools’ concrete artisans should have in their tool kits — Line, Shape, Value, Color and Texture.

Concrete Professionals Should Mind Their Manners While on Mobile Phones

Iphone in rose gold sitting on a concrete countertop.While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.

Contractor Gives Tips On Different Ways To Manage Your Customer's Expecations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

Influential concrete writer-editor Mary "M.K." Hurd passes away
7 Basic Steps to Consider Before Starting any Concrete Project

The basic steps are as follows. Male lead in first bar: left foot forward step, right foot replace weight at same point, left foot back again to step beside from http://salsafundance.blogspot.com/2011/01/basic-step-in-salsa.htmlThis is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.

Transitioning to Decorative Concrete

Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.

How small marketing tactics can make a BIG difference for decorative concrete businesses

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

10 Business Tips to Help Your Concrete Business Be More Successful

10 Tips to Have a More Successful Concrete Business

Concrete Decor magazine 100th issueIf your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

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