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Transitioning Your Concrete Business into Pool Construction

Pouring concrete pool decksThe success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.

Choosing a Nonslip Additive for Your Floor Coating
Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm? 

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

Grow Your Concrete Business with Customer Service

A red pen that is about to fill out a check.Referrals from satisfied customers will propel you to the top.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

Using Bacteria to Help "Heal" Concrete

self-healing concrete with bacteriaScientists in the UK develop a self-healing concrete that uses bacteria to plug cracks.

Using the Four P's of Marketing to Sell Concrete

Modern gray concrete countertop.Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

Geopolymer Concrete Shows Extreme Fire-Proof Qualities

Fire-proof concreteConcrete made using an industrial by-product has shown better fire endurance than traditional concrete when exposed to fires of nearly 1000 degrees Celsius.

Game Board tabletop mold and other releases from Proline

Proline Concrete Tools has recently released several new products for the precast industry.

Challenges of Working with Concrete in the Winter

A stained concrete floor in a high-traffic area can be affected by inclement weather, even indoors.If you live above the Mason-Dixon line, chances are your winter months are cold and snowy. It’s great weather for skiing, but not so much for those who work with concrete.

Concrete Decor announces changes in magazine sales force
Two Money-Making Alternatives for Polishing Contractors

Dollar bills lying on top of each other.As business owners, as soon as we open our eyes each day, we begin to think and search. Where are we going to find more work for our crews? Besides the usual options of bidding on new construction projects, refurbishing old polish jobs or removing epoxy coatings, there must be other ways to make money with our equipment and skills.

Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

The Top 7 Mistakes that Can Make or Break Your Concrete Countertop Business

concrete countertop at catch kitchen and barAvoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.

Pricing a Polished Concrete Job

Two people doing paperwork at a desk with computersPricing a polished concrete job is hardly cut and dried. There are many things to consider. There are more obvious factors, such as labor, fuel (diesel will probably be your largest expense next to labor), tooling, and travel expenses. There are also various factors about the floor itself that must be considered. 

Tips and Hints from the Concrete Pros

A well trained dog holding a ball on his nose. a small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.

Data Loggers Available to Track Relative Humidity and Temperature

Both data loggers use Bluetooth technology and an app that works with Apple or Android smart devices.In an effort to help contractors resolve moisture-related problems in concrete, Wagner Meters and Tramex are introducing new monitoring devices to track and document relative humidity and temperatures at a job site.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

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