The world's foremost resource on decorative concrete
When it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.
If a picture is worth a thousand words, what is a video worth?
The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
It’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.
The decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.
In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.
If you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.
