The American Concrete Pumping Association (ACPA) is pleased to announce that WeAreSaferTogether.org was recognized with a Gold Award by the Hermes 2023 Creative Awards. Both marketing consultant and association management services firm AOE worked with the ACPA to develop the microsite as a key component of a safety campaign that brings heightened awareness of ASME B30.27, the safety standard for material placement systems, to concrete pumpers and contractors.
The campaign highlights the responsibilities of each trade working with or around a concrete pump under the standard, with the ultimate goal of keeping every person on a job site safe. The microsite also serves as an educational resource that provides job site responsibilities by trade, videos, downloadable flyers, testimonials, FAQs and much more.
“We are excited that the safety campaign website has received international recognition by marketing and communications professionals,” said Christi Collins, ACPA executive director. “We also are thankful for the concrete industry leaders who have stepped up to support this campaign, and we are actively seeking more organizations, including concrete contractors, to join our coalition. Together, we will raise awareness and help create a safer work environment for everyone.”
More about the campaign
Launched in January at the World of Concrete, the campaign’s goal is to encourage partnering across all the trades, because when we all work together, we create a safer environment for everyone. In March, the ACPA took our message to CONEXPO-CON/AGG, inviting companies and organizations across the concrete industry to join the campaign’s coalition of industry partners. To date, the American Society of Concrete Contractors (ASCC), Concrete Foundations Association (CFA), Tilt-Up Concrete Association (TCA) and concrete contractor Joseph J. Albanese, based in California, have pledged their support.
Those interested in learning more about the campaign and joining the coalition can visit the award-winning microsite at www.wearesafertogether.org/join. ACPA features coalition members on the site. The group also gives members equipment decals and other promotional materials, as they become available. These are available for distribution to employees, members and also project partners.
About the Hermes Creative Award
Hermes Creative Awards is one of the oldest and also largest global competitions for creative professionals involved in the concept, writing and design of traditional and emerging media. The competition is both administered and judged by the Association of Marketing and Communication Professionals (AMCP). Established in 1995, AMCP is one of the largest and oldest third-party evaluators of creative work in the marketing and communicating industry. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.
About the ACPA
The ACPA is a nonprofit association that serves as an advocate for the concrete pumping industry committed to promotion, education and safety for its members and all those coming into contact with a concrete pump on the construction job site. For more information about the ACPA, visit www.concretepumpers.com.
