ARA Forecast Continues to Call for Significant Increases in Revenue and Investment

ARA ForecastThe outlook for equipment rental revenue, comprised of the construction/industrial and general tool segments, remains positive for 2021 and beyond. The updated third quarter forecast released by the American Rental Association (ARA) at The ARA Show 2021 in Las Vegas, shows equipment rental revenue to exceed $47.6 billion in 2021. This is a 3 percent increase over 2020.

That number is slightly less than the second quarter forecast. However, 2022 revenue now has an expecation to grow at a 9.9 percent clip to reach $52.4 billion. This will be a record for the equipment rental industry, topping the $50.9 billion recorded in 2019.

The forecast also calls for equipment revenue increases of 5.5 percent in 2023. Additionally, there is a 2.5 percent growth expected in 2024 and 3.3 percent in 2025 to reach $58.6 billion.

Construction equipment rental

Construction equipment rental revenue leads the way with a 12.3 percent increase expected in 2022 to reach $38.7 billion while the general tool segment is forecast to grow 3.7 percent in 2022 to $13.66 billion.
The forecast does not include the possible positive impact should Congress pass the Infrastructure Investment and Jobs Act of 2021 (IIJA).

Scott Hazelton, director, economics and country risk, IHS Markit, Andover, Mass., says that as long as the timing of the infrastructure spending remains unclear, it makes it difficult to assess the rental forecast implications over time, but that the company, which provides data and analysis for the ARA Rentalytics forecasting service, expects infrastructure spending to have a positive impact on future rental revenue forecast updates.

John McClelland, Ph.D., ARA vice president for government affairs and chief economist, agrees. “There is uncertainty in Washington, D.C., about when the bipartisan infrastructure bill will pass. However, many Washington insiders believe it is only a matter of time. Most of the benefits of increased infrastructure spending will not occur in 2022. This is because it takes time for projects to get approval and obligate funding. Once we have a clear indication of final passage, the team at IHS plans to incorporate that spending into the ARA Rentalytics forecast.”


In addition, IHS Markit also is monitoring the market to see to what degree inflation, which has not been an issue for well over a decade, gets reflected in rental rate increases.

For now, Hazelton says the outlook this quarter remains positive because the forecast for nonresidential construction has been steady and the American Institute of Architects billings index has moved into positive territory.

“When that index indicates expansion for three consecutive months, there is a high likelihood that nonresidential construction will pick up 12 to 18 months later. While this only moves the nonresidential forecast from roughly flat to modest growth, it is enough to move rental equipment demand up,” Hazelton says.

Equipment rental companies significantly cut investment in equipment in 2020 during the coronavirus (COVID-19) pandemic. Those in the construction and general tool segments spent 44.4 percent less in 2020, dropping investment in equipment to $7.64 billion.

However, the forecast shows that investment in 2021 should grow by 36.2 percent to $10.4 billion. This will be followed by another 36 percent increase in 2022 to total $14.2 billion. Additionally, the forecast calls for an increase of 10.9 percent in 2023, 2.3 percent in 2024 and 3.8 percent in 2025. It will total more than $16.6 billion.

Canadian forecasts

In Canada, equipment rental revenue is following a similar trend. According to the ARA forecast, construction and general tool rental revenue combined will grow 18.9 percent in 2021. At that point it will reach $4.24 billion, topping the previous record total of $4.04 billion in 2018.

There is an expectation that equipment rental revenue in Canada will grow another 7.9 percent in 2022. Additionally, there is an expectation that it will grow 4.5 percent in 2023. It will also grow 2 percent in 2024 and 1.9 percent in 2025 to reach $4.97 billion.

About ARA

The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses. It is also for the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members include more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers. They are also located in every U.S. state, every Canadian province and more than 50 countries worldwide. The ARA begin in 1955. It is the source for information, advocacy, education, networking and marketplace opportunities. The group serves the equipment and event rental industry throughout the world.

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