ARA Launches Prioritize Safety Series

ARA ForecastThe American Rental Association (ARA) recently announced the launch of the Prioritize Safety monthly video series focused on essential safety tips for the equipment and event rental industry. The goal of the program is to make learning rental specific topics quick, easy, and fun! Each video is no longer than two
minutes in length and has a unique animation style that spans a variety of safety topics from personal protective equipment (PPE) and chemical safety to defensive driving.

After an employee views the video, they will then get two questions to test their knowledge on what they just learned. The entire Prioritize Safety series is available in both English and Spanish and can be assigned to employees via RentalU, ARA’s online learning platform. Each month, a link to the new video will be sent out in an email. Email [email protected] to get yourself on mailing list.

The first video covers basic PPE, the importance of wearing it, and the consequences for not wearing it. Visit to sign into Rental and also learn more. “We are very excited to launch the Prioritize Safety monthly video series. These videos offer training that is easy for employees to access. It just takes only minutes to complete. Additionally, it offers an entertaining spin to make the content more engaging. We hope our members have as much fun taking the training as we did creating it.” – ARA director of education, Lauren Watts.

About ARA

The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses. It is also for the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members include more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers. They are also located in every U.S. state, every Canadian province and more than 50 countries worldwide. The ARA begin in 1955. It is the source for information, advocacy, education, networking and marketplace opportunities. The group serves the equipment and event rental industry throughout the world.

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