ARA Prepares for First Rental Innovation Conference in Dallas

Rental Innovation Conference by ARAThe American Rental Association (ARA) is preparing for its first-ever Rental Innovation Conference & Exhibits, scheduled for March 9 & 10, 2022.

This high-impact, in-person event features two full days of education sessions, networking and exhibits focused on the latest technology and innovations to advance the equipment rental industry. This is the first event of its kind — and the only in-person, ARA-hosted opportunity in 2022.

ARA’s Rental Innovation Conference & Exhibits is designed to connect rental businesses with solutions to stay competitive and relevant in a rapidly changing world. There will be something for everyone looking to capitalize on the best technologies and tools to move their business forward.

The rental innovation conference will include a multitude of hands-on product and technology exhibits and also live demonstrations on the exhibit floor stage by equipment manufacturers and technology companies. Attendees can explore new equipment, software and services — and experience them in person. This is also a buying conference, so attendees can place orders for purchase.

Education sessions available

Education sessions are included with registration. These will give attendees essential tools to move their business forward and also offer strategic approaches to implementing technology. From customer retention and fleet management to managing change and the digital environment, speakers will cover what’s trending today and what it means for the rental business of tomorrow.

“We are so excited for ARA’s only live conference in 2022, and we hope attendees enjoy this incredible opportunity to network and share best practices with their rental peers and industry leaders,” said Tom Doyle, ARA Vice President, Association Program Development. “Our hope is that people gain a better understanding of the latest and greatest rental technologies and how they can improve efficiency, elevate their customer experience and create untapped revenue opportunities.”

Education sessions, exhibits and networking events are all conveniently located onsite at the Gaylord Texan
Resort & Conference Center in Grapevine, Texas.

Attendee registration for the Rental Innovation Conference & Exhibits opens online on January 10. Special pricing is available for those who register before January 31. Visit ARA’s conference website at for further information.

About ARA

The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses. It is also for the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members include more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers. They are also located in every U.S. state, every Canadian province and more than 50 countries worldwide. The ARA begin in 1955. It is the source for information, advocacy, education, networking and marketplace opportunities. The group serves the equipment and event rental industry throughout the world.

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