Laticrete Appoints Joseph Rizzo as Associate Director of Sales, Concrete Remediation

Joseph Rizzo Associate Director of SalesLaticrete, a leading manufacturer of globally-proven construction solutions for the building industry, has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the Laticrete sales team in both the creation and execution of strategy for all aspects of concrete remediation sales, which includes the NXT, SuperCap and Specialty Mortar product brands. With the research and development, marketing, technical and product management teams, Rizzo will ensure Laticrete customers are offered leading, innovative solutions for concrete slabs that exceed the expectations of the owner, designer and also the contractor.

“Concrete remediation is one of the fastest moving business segments for Laticrete. Joseph’s established experience in generating sales growth and maximizing profits are essential for us to continue that momentum. His role will be instrumental in creating and enhancing our relationships with distributors and applicators. He will also ensure they know they are our top priority,” says Ron Nash. Nash is Laticrete’s Senior Vice President of Sales and Marketing, North America.

Rizzo most recently served as regional manager and achieved sales growth for Penetron, a manufacturer of crystalline waterproofing products. Prior to Penetron, Rizzo worked as the Vice President of Sales for US Concrete Products. It was there that he helped accelerate business for the producer of concrete, grout, shotcrete and repair products. He earned his Bachelor of Science in chemical engineering during his time at Polytechnic University, which is now NYU Tandon School of Engineering.

About Laticrete

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. They offer a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SuperCap System. Laticrete has committed itself to research and development of innovative installation products for over 60 years. They are also building a reputation for superior quality, performance and customer service. Their methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, Laticrete products contribute to LEED certification. They also exceed commercial/residential VOC building requirements, and have the most comprehensive warranties in the industry. For more information, visit

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