Laticrete Launches New Special Edition Grout Color Options to the PermaColor Select AnyColor Line

PermaColor Select AnyColor LineLaticrete is a leading manufacturer of globally proven construction solutions for the building industry. Recently, the company has launched a refreshed selection of special edition grout colors to the PermaColor Select AnyColor line. PermaColor Select is an advanced high-performance cement grout offering the industry’s first dispersible dry pigment solution available in 40 standard Laticrete colors. With the introduction of AnyColor, customers can choose from an additional 100 stocked competitive colors. They also have the ability to custom match any color in the Behr, Pantone, Benjamin Moore and Sherwin-Williams palettes for the ultimate design flexibility.

“Every year, top paint manufacturers single out which colors will reflect the latest design trends for the new year. In addition to thousands of possible color options, we added five special edition color kits to blend harmoniously with today’s top tile trends within the PermaColor Select AnyColor line and to meet the evolving needs of our customers,” said Ryan Blair, Laticrete Senior Product Manager. “PermaColor Select AnyColor kits allows installers and DIYers to always have the right color on hand. This means less downtime from driving around looking for the color you need. The system eliminates batch-to-batch variation and, because one base material can be used with any and all of the color kits, enables you to carry a warehouse of options.”

Why PermaColor

Consumers never have to compromise on design for high-performance grouts. This is because PermaColor Select AnyColor makes it more convenient than ever with enhanced grout customization options. Providing a vibrant and consistent end result, the new color offerings include Pantone Ultimate Gray, Pantone Illuminating, which is a bright and cheerful yellow, Sherwin Williams Urbane Bronze, Benjamin Moore Aegean Teal and Behr Jojoba, a warm, green tone.

Designed for optimum performance on all types of residential and commercial installations like swimming pools, steam rooms and fountains, PermaColor Select is able to withstand the most demanding exterior or interior applications with ease. When using PermaColor Select, contractors gain increased productivity and time savings on the job site. Foot traffic is permitted in as little as three hours. Additionally, PermaColor Select is easy to clean and fiber reinforced. It meets UL GreenGuard certification standards for low chemical emissions. It is also a component of the Laticrete Lifetime System Warranty.

For more information, visit

About Laticrete

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and also concrete restoration and care including the Laticrete SuperCap System.

For 65 years, Laticrete has committed itself to both research and development of innovative installation products. The company has built a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been both field and laboratory proven by architects, engineers, contractors and owners.

Offering an array of low VOC and sustainable products, Laticrete products contribute to LEED certification. They also exceed commercial/residential VOC building requirements, and have one of  the most comprehensive warranties in the industry. For more information, visit

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.