Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Recently, the company promoted Ron Nash to the newly formed position of Senior Vice President of Sales and Marketing. They also promoted Sean Boyle to the newly formed position of Vice President of Market Intelligence and Channel Management. The promotions are an integral part of the company’s multi-year restructuring. This restructuring aims at realigning the sales teams to focus on specialized business segments that enrich the customer experience.
“The markets and clients we serve evolve rapidly. We must continually assess our approach to ensure all human and material assets are optimally allocated to anticipate and satisfy our customers’ increasingly complex needs,” said Edward Metcalf, Laticrete North America President and Chief Operating Officer. “Ron and Sean are proven, effective and energetic leaders. Both have made major contributions in keeping Laticrete and our clients relevant and competitive. These important organizational enhancements reflect ongoing improvements across many functions including product innovation, technology and marketing strategy. We are excited about the future and look forward to the immediate positive impact these leadership changes will bring to our innovation efforts.”
Nash’s responsibilities will directly encompass the Sales, Marketing and Technical Services departments. His new role will optimize and align all outwardly directed activities and increase the focus on anticipating and meeting current and future customer needs.
Boyle will lead all corporate activities regarding the collection, interpretation and dissemination of market intelligence. He will work with Laticrete teams to identify the most effective approach for each sales channel, provide mentorship and guidance to the Innovation team and offer insights into future marketing and sales planning.
Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete also offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SuperCap System.
For more than 65 years, Laticrete has committed its company to research and development of innovative installation products. It is building a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been both field and laboratory proven by architects, engineers, contractors and owners.
Offering an array of both low-VOC and sustainable materials, Laticrete products contribute to LEED certification and exceed commercial/residential VOC building requirements. They also have the backing of the most comprehensive warranties in the industry. For further information, visit laticrete.com.