In 1981. the company started out as part of a small, two-man contracting operation known as Pacific Pebbles. Paul Koury, the former owner, had a both bright mentor and senior partner in Don Cramer. Cramer believed in Koury’s dream and also shared the enthusiasm for concrete restoration.
The company then grew to become Life Deck Coating Installations. Life Deck became a leader in the waterproofing and concrete coatings’ industry. By the early 90s, Koury began innovating a variety of solutions for concrete restoration and waterproofing balcony decks. These innovations evolved into both the development and manufacturing of products. In 2007, Life Deck rebranded the manufacturing side of the business as Westcoat and expanded distribution across the nation. This was taking place as Life Deck Coating Installations continued to grow under a new generation of leadership.
As that new leadership developed, Koury began to hand over the reins. After four decades a plan was put into place for Life Deck Coating Installations to become an ESOP as of October 1, 2022. With the passing of ownership to the employees, the next generation will have the opportunity to earn equity as they grow the business. Koury will continue to focus on the growth and success of Westcoat and take a more time for both family and travels.
About Life Deck Coating Installations
The Life Deck is a team; a family of project managers, customer service reps and professional installers, working together day-to-day to bring their clients the best in quality installations and customer service. Everyone at Life Deck takes pride in their work and strive to be the number one concrete coating company in San Diego. With 41 years in the business, the Life Deck team has the breadth of experience necessary to get the job done right, on time and within budget, resulting in thousands of satisfied customers throughout the years.