The Portland Cement Association announced the launch of the “DIY Promotion Zone,” an online one-stop resource for planning and creating marketing communications materials.
This innovative Web site gives concrete promoters, homebuilders and contractors access to a library of materials and templates that can be customized for specific events and companies. Templates include print ads, brochures, event postcards, and e-mail “blasts” for use in promoting residential concrete products to both consumer and nonconsumer audiences. The site vendors, Redleaf Digital and Johnson Press, act as fulfillment sources and offer mailing or e-mailing services to a provided mailing list. There is no sign-up fee. Rather, the site utilizes a “pay-as-you-go” system, where users only pay for a PDF file they download or for printing services they request.