MVIS WCI Launced by Laticrete Introduces Industry-First Solution to Enhance Building Longevity

MVIS WCILaticrete, a leading manufacturer of globally proven construction solutions for the building industry, has launched Masonry Veneer Installation System (MVIS) Water Crack Isolation (WCI). MVIS WCI is a premier crack isolation solution. It enhances longevity thanks to its outer protective shield when used with Laticrete air barriers or other air barrier systems. The product is a single-component, load-bearing, fluid-applied, bulk water management and crack isolation membrane. It produces a seamless, monolithic elastomeric coating that bonds directly to a wide variety of concrete and cement backer board substrates. This is due to its unmatched strength.

“MVIS WCI was carefully engineered to achieve peace-of-mind for the end user. It also guards against the harshest elements, making it a necessity to avoid costly repairs down the road,” says Dustin Prevete. Prevete is Laticrete’s Senior Product Manager. “As Laticrete continues to evolve in the masonry veneer market, MVIS WCI provides an effective solution to provide superior crack isolation, excellent bond strength and water resistance, preventing in-plane movement from transmitting through finished materials and preventing bulk water migration through the full system.”

Features of MVIS WCI

MVIS WCI is a low-VOC, self-curing, formula with a water-base containing antimicrobial technology that helps prevent mold and mildew formation. It is for use in construction where the requirement of both air barriers and drainage planes exist to improve building efficiency and durability. MVIS WCI contains no solvents, is non-flammable and exceeds A118.12 standards.

The new membrane has a light color which makes for an easier inspection process. In addition, it also features color changing technology. This visibly shows when it has cured and bridges up to ¼-inch (6 mm) gaps on sheathing board joints with waterproofing and anti-fracture fabric. MVIS WCI is available in a five-gallon (18.9 L) pail and provides roughly 250 feet (76.2 m) of coverage.

For more information, visit

About Laticrete

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care. It also offers solutions such as resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the Laticrete SuperCap System.

For over 65 years, Laticrete has committed itself to research and development of innovative installation products. They have also built a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners. Offering an array of low-VOC and sustainable materials, Laticrete products contribute to LEED certification and exceed commercial/residential VOC building requirements. They also have the backing of one of the most comprehensive warranties in the industry. For more information, visit

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.