NatureShield is Michelman’s line of bio-based surface modifiers that allow formulators to develop coatings with an increased amount of bio-sourced materials without jeopardizing their quality. It includes various environmentally-friendly emulsions, dispersions, and natural oil blends. Michelman designed this product to improve the weatherability of exterior surface coatings. It does this by providing water resistance and water bead to wood and concrete.
When used as an alternative to synthetic surface modifiers in high-quality coatings, Michelman’s bio-based technology demonstrates comparable or enhanced abrasion resistance, improved scratch resistance, and superior matting. In addition, these surface modifiers comprise significant levels of sustainable materials. This provides performance properties that meet or exceed the standard set by synthetic products in the marketplace.
Explains Melanie Bauer, the company’s Global Marketing Director for Coatings, “These products enhance the natural pattern of wood. They are an effective additive for improving the durability and aesthetics of stone-based substrates. Furthermore, all products in the NatureShield family contain at least 10% naturally derived content. Those with 50% or greater are designated as bio-based; those with 10-49% are designated as bio-containing.”
Michelman will feature its bio-based NatureShield solutions in booth #302 at the Western Coatings Show held October 17-20 in Las Vegas, NV. Additionally, Emily Curry, Michelman’s Global Marketing Manager for Coatings, will also be presenting “Sustainable Surface Modifiers” on October 20th.
Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. Many leading manufacturers around the world use the company’s surface additives and polymeric binders to enhance performance attributes. They also aim to add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings. Additionally, they have digital printing-press primers. These are for use in the production of consumer and industrial packaging, paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia. The company also has both product development and technical service centers in several major global markets. Additionally, Michelmen has a worldwide team of highly trained business development personnel.