Kwipped will be ramping up sales and marketing efforts focused on driving business in the Flooring and Surface Preparation market.
KWIPPED’s proprietary platform technology and 2-sided marketplace structure facilitates equipment rental and equipment leasing between businesses, organizations and professionals that need non-purchase options to access specialty equipment, and a global network of approved, pre-qualified suppliers.
“KWIPPED technology makes it very easy and efficient for users to locate the exact equipment they need, compare options and rates from multiple suppliers, and make smart, well-informed business decisions related to equipment acquisitions,” explains Charlie Dickinson, Kwipped’s business development director.
According to Dickinson, their go-to-market strategy for the surface prep industry will be fueled by an aggressive equipment supplier recruitment blitz accompanied by paid search ad campaigns and PR outreach to build awareness and attract rental customers.
“We think the timing for market entry is enhanced by the recent OSHA Silica Dust Rule, which is driving rentals and leases for certain types of equipment, especially dust extractors,” Dickinson said. K
Kwipped has already approved and added several active Flooring and Surface Prep suppliers to their network including: Runyon Surface Prep Rental & Supply, APE Companies and Xtreme Concrete Polishing.
"Flooring and Surface Prep professionals need equipment to get their jobs done and purchasing isn’t always the best option. We’ve built a platform that makes it easy for users to find the equipment they need and compare options for the best method of acquiring that equipment," concludes Dickinson.