Decorative concrete is a booming industry, but to many it’s still a well-kept secret. That could soon be changing. San Antonio-based video production company J.E.L. Productions is working on a television program that will inform and educate consumers on the subject. The show was created by Wes Vollmer of Alternative Finishes as a way to benefit both the consumer and people in the industry. “The Decorative Concrete Show” is both a national program and an interactive website: www.thedecorativeconcreteshow. com. The company is currently looking for sponsors for the first episode, an overview of the industry that highlights the various types of decorative concrete and how the work is done. The program will be broadcast nationally, and Vollmer hopes to produce at least six episodes in the next year. “We work in a great industry, but most people have never heard of us,” Vollmer says. “This program is going to help change that.” Vollmer hopes to have the first program on the air mid to late summer. He encourages contractors to visit the website and sign up to be listed.
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