A Tool to Help Visualize Decorative Concrete by Depiction Software

Deco-con screen grab of what the software looks like.

An artistic rendering of a checkerboard pattern driveway.

An artistic rendering of a cobblestone pattern driveway.

An artistic rendering of a natural stone pattern driveway.

Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property. The online visualization tool allows users to upload a photograph of a home, business or another location to overlay it with various decorative concrete options. The resulting images can be saved and emailed.

This web-based program, which can be added to any manufacturer’s or contractor’s website, renders customized images that depict numerous horizontal or vertical surface textures and products, including stamped concrete, stencils, overlays, exposed aggregates and more.

The Deco-Con Wizard interface can be modified to better integrate with the look and feel of a company’s website, and products can be added to the interface all at once or over time. This flexibility enables you to add new or remove products within minutes.

The program is also a permission-based lead generator. When somebody logs in to create a project and sends out an email of the completed project image, leads, email addresses and project photos are captured in the back end of the system. The leads can then be forwarded for follow-up.

“The program tracks what products are being used, giving manufacturer’s data of what is the most popular product. Plus the manufacturer has access to the saved images, giving them the type of home and locations where the user is visualizing with their products,” says Garry Galpin, president of Depiction Software.

Note: It’s important for a contractor to remind potential customers that there are natural variations in most types of decorative concrete, and the images should be used as a guide only

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