Concrete Colors,
Synthetic & Natural Pigments

Say goodbye to plain old gray concrete
Say hello to integrally colored concrete. If you have good knowledge and technique working with non-colored concrete, you should be looking for opportunities to sell integrally colored concrete projects, because you already have the necessary skills. Often selling a colored concrete job is as simple as letting the client know it's available.

Concrete, the traditionally utilitarian product we all grew up with, is a nice design medium. For many people, it just doesn't enter their minds. Nick Paris, vice president of marketing at Davis Colors, observes that though residential driveways and commercial building entrances comprise the majority of colored concrete sales, there are a variety of other opportunities.

Patios, swimming pools, basement floors, walkways, garden walls and flowerbed edging are just a few ideas. Integrally colored concrete — where the color is uniform throughout — can be used in flatwork, vertical and tilt-up projects. Other concrete-related industries are also producing integrally colored pavers, masonry blocks and stucco. Integrally colored concrete is another design option like other concrete coloring techniques, such as stains and paints.