Author: Jim Peterson

Concrete Industry Spotlight: The British Are Coming!

Cross-pollination is one of my favorite concepts to think about. (Isn’t it odd that one could have so much time on their hands!) It’s when an idea or a product from one industry is taken and used in an entirely new way by a person from outside that industry. The person from outside the industry sees the idea or product from a totally different perspective — and also has his or her own set of unique talents to add to the process.