American Rental Association Launches New Training Certificate Program

“Clean Safe Essential” initiativeThe American Rental Association (ARA) has launched the latest element of its “Clean Safe Essential” initiative for construction equipment rental companies with the availability of a “Clean. Safe. Essential.” training certificate program. The online training program for ARA members is designed to help keep the rental experience safe during and after the COVID-19 pandemic.

Available online through RentalU, the “Clean. Safe. Essential.” training certificate program features a variety of learning modules to help both member construction and general tool rental stores ensure the cleanliness and safety of all rental operations, employees and customers. Topics covered in the comprehensive training include supplies needed, preparations to make, safety considerations, and a cleanliness checklist.

Upon completion of the “Clean. Safe. Essential.” training program, ARA members will receive both a certificate and an implementation kit for their specific location. ARA will continue to refine the training program with modules updated, added or replaced as necessary.

“Our industry is committed to developing solutions over and above what is expected to keep the rental process clean and safe,” said Tony Conant, ARA CEO. “The uniform training found in the ‘Clean. Safe. Essential.’ program is designed to help ensure the health and safety of customers and employees — and to maintain the highest level of confidence of our customer partners.”

What the program provides

The “Clean. Safe. Essential.” training program provides member stores with consistent training on measures to minimize exposure to the coronavirus for customers, staff, vendors and guests. Training is based on expertise from the U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), rental operators and also equipment manufacturers.

While the training is based on medical science and operational expertise, ARA directs rental stores to comply with the latest local/city, state/province, and country laws and government regulations, and to conform with guidance provided by government health agencies. If government guidance is more stringent than the training guideline, ARA says that stores should follow government guidance.

“The ‘Clean. Safe. Essential.’ program harmonizes the best practices for delivering a safe rental experience through the COVID-19 pandemic and beyond,” Conant said. “Its main goals are to provide a consistent body of knowledge around both health and safety practices inside of our current environment and to arm rental store staff with the tools they need to keep customers and employees safe.”

ARA is creating an expert panel to regularly evaluate the program. They will also update best practices as new information becomes available.

For more information, visit

About ARA

The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses. It is also for the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members include more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers. They are also located in every U.S. state, every Canadian province and more than 50 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, education, networking and marketplace opportunities for both the equipment and event rental industry throughout the world.

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