Block Strong’s New Ad Campaign Asks “Would you Buy Half a Home?”

Would you buy half a home? That is the question at the center of Block Strong’s newest ad campaign.Would you buy half a home? That is the question at the center of Block Strong’s newest ad campaign. Their aim is to promote the use of concrete block for the second story construction of homes. While more than 70% of Florida homes are built with concrete block, most second stories use wood frames. By using wood upstairs, homeowners are only reaping half of the benefits concrete block provides which includes home cost savings, improved energy efficiency, resistance to storms, termites, mold, and mildew, and more. Visit www.blockstrong to learn more about the benefits of concrete block.

Bright Rain Collaborative produced the commercial that is currently running in Florida markets. To learn more about the Orlando-based agency’s advertising, marketing, and communications services, call 407.440.3017 or visit

About Block Strong

Block Strong is a partnership between both Florida Concrete & Products Association, Inc. and Florida Concrete Masonry Education Council, Inc. The awareness program’s primary mission is to help consumers, construction professionals and designers understand the vital link between quality building materials and the health and safety of those people living in the homes and structures that they design and build. Block Strong also serves as an information source for aiding prospective homebuyers as they go through the various steps of the home-buying journey.

About Bright Rain Collaborative

Founded in 2016, Bright Rain Collaborative is an Orlando-based advertising and marketing company built on collaboration. Marketing services cover the entire traditional and digital spectrum and also work cohesively within a strategic plan. Bright Rain tailors marketing solutions to meet the specific needs of individual clients to achieve their goals whether it is building a powerful brand, reestablishing market share, or driving revenue.

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