Guardian Launches New Positioning at World of Concrete Show

Gauardian 360 Height Safety BrandingHeight safety specialist Guardian launches its new brand positioning at the World of Concrete show in Las Vegas this month. The relaunch follows the consolidation of the Stronghold, Ty-Flot and Checkmate brands under the Guardian banner in the summer of 2021.

The positioning has been developed following extensive user research. Additionally, they built it around the core truth that Guardian’s 360-degree height safety offer makes it simpler for customers to keep their workers safe at height. Spanning fall protection, dropped object prevention, foreign material exclusion, engineered systems, and also certified training, Guardian now acts as a single source for all height safety needs, backed up by fully integrated expert customer service.

“’Height safety. Simplified.’ is a brilliantly simple articulation of our safety mission. Born out of the belief that safe should be simple, we make complexity our enemy every day, in all we do,” comments Guardian CEO, Jeff Ward.

“We combine the scale to make things happen with the agility to flex, respond and move at pace. Our range offers an unrivalled blend of breadth and depth – with products, services, training and support designed around our users’ needs.”

At the World of Concrete

The World of Concrete booth will feature a preview of the brand’s new website. It will also show two new brand videos and includes a 360-degree Height Safety Insights Room. Here users can experience and also provide feedback on products that are currently in development.

Launching next month, the company’s redesigned website will embody the brand’s simplicity mission. It will pull together the full product range in one place. Additionally, it will feature multiple tools designed to help visitors compare, select and customize their height safety system. It will also include the option to book custom training or ask for expert advice. The site will be fully regionalized and videos will be available in both English and Spanish languages.

Ward continues, “Height safety is what we do. Height safety is all we do. So we think it’s our job to constantly go further to ensure the users of our products return home safely at the end of the day. We’re excited about the new initiatives we have in the pipeline for 2022 and excited to continue working closely with our users and partners to make safe simple together.”

The new launches in February 2022.

About Guardian Fall

Guardian is the world’s largest independent fall protection and prevention partner. With design, manufacturing, height safety training and engineered system experts across North America and the UK, it serves partners around the globe with a 360-degree height safety offer.

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.