Laticrete Enhances Grout and Sealant Color Options

Grout and Sealant colors by LaticreteLaticrete, a leading manufacturer of globally proven construction solutions for the building industry, has elevated their color offerings within their Grout and Sealant product lines. The introduction of the seven new colors are inspired by the environment. Laticrete also categorized them into three themes: Natural, Earthy and Coastal. These refreshed colors will provide customers with a wider variety of modern options, inspired by the top-selling tile designs and influenced by leading architectural designers.

“As trends in tile change, the colors for our grouts and sealants should do the same. To complement today’s new architectural designs, these updated colors were designed and inspired by the environment and provide consumers an enhanced selection to match today’s tile looks.” said Ryan Blair, Laticrete Senior Product Manager.

Laticrete will discontinue seven of the 40 standard colors with the introduction of the seven new popular, in-demand colors. These colors include Stormy Grey, Frosty, Fossil, Mink, Steamship, Iron and Walnut. The discontinued colors will remain available through the PermaColor Select AnyColor program, offering more than 10,000 custom color options.

New Laticrete grout support tools are now available, including color cards, plastic channel kits, individual color samples, and showroom color sampling displays. Retrofit kits are also available for existing color sampling displays in the market.  Contact a local LATICRETE Sales Representative for more details.

To view the new colors within the full color palette, visit:

About Laticrete

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the Laticrete SuperCap System. For over 65 years, Laticrete has committed itself to both research and development of innovative installation products. They have built a reputation for superior quality, performance and also customer service. Laticrete methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, Laticrete products contribute to LEED certification. They also exceed commercial/residential VOC building requirements. Additionally, they have the backing of the most comprehensive warranties in the industry. For further information, visit

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.