Laticrete Launches Eco Grout Color Selector

Eco Grout Color Selector in a tan color

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has unveiled the industry’s first-ever eco-friendly alternative to the plastic grout channels currently utilized in the market for color sampling. This innovation will help prevent millions of plastic channel pieces from filling landfills every year. The Laticrete Eco Grout Color Selector offers a color-matched deposit of paint and a textured profile providing an exceptionally accurate and closer representation of physical grout than plastics.

a display of group and sealer colors for the Eco Grout Color Selector“Social responsibility and sustainability are required from building materials manufacturers now more than ever. By launching the Eco Grout Color Selector, Laticrete is focusing on tackling a broader problem for not only our valued customers and distributor partners, but also for the environment,” said Maria F. Oliveira, Sr. Manager, Marketing Communications. “This paper alternative is just one step toward our goal of creating a movement in the industry where being environmentally friendly isn’t just a positioning statement, but an expectation. By introducing this product into the marketplace, we are not only preventing millions of plastic channel pieces from being discarded into landfills each year, but are also leading the charge in eliminating the use of plastic color selection tools across the industry.”


Eco Grout Color Selector vs Others

Plastic takes an extremely long time to decompose. It will also often seep harmful chemicals into groundwater and can injure or poison wildlife. The paper alternative is engineered to conserve energy consumption and prevents pollution by lessening the amount of raw materials needed in its manufacturing. The new channels and displays used 100% recyclable materials for production, and they eliminate any need for plastic.

The eco color channels are easy to use and convenient. They offer multi-use benefits with a flat, bendable design that replicates a grout joint. You can trim each eco color channel to size. This allows the end-user to visualize what the grout will look like with the selected tile. The eco color channel is also larger at 8 inches, versus the 3-inch plastic channel. It also provides detailed information on the backside that includes all Laticrete grout products available per color. The Eco Grout Color Selector comes conveniently packed with a pre-assembled recyclable countertop display. IT comes with multiple packs of each of the 40 colors offered, providing a simple setup for customers.

For more details including an informative video, visit

About Laticrete

Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the Laticrete SuperCap System.

For 65 years, Laticrete has committed itself to research and development of innovative installation products. The company has built a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners.

Offering an array of both low VOC and sustainable products, Laticrete products contribute to LEED certification. They also exceed commercial/residential VOC building requirements, and have one of the most comprehensive warranties in the industry. For more information, you can also visit

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.