Millionth Visitor “Cements” Success of logoBlock Strong’s efforts to “build” awareness of the benefits of concrete block construction in Florida single and multifamily homes achieved a major milestone as recently surpassed 1 million visitors in one year. The consumer-oriented site averages more than 75,000 visitors per month.

Block Strong’s primary mission is to help. They aim to help consumers, construction professionals, designers and developers understand the vital link between quality building materials and health and safety. Not only of the people living in the homes, but in the structures they design and build. The awareness promotion is a partnership between the Florida Concrete & Products Association and the Florida Concrete Masonry Education Council.

“The volume of visitors to demonstrates the importance potential homebuyers are placing on using high-quality building materials for their new homes,” said Matt Sitter, president, Florida Concrete & Products Association. “It also serves as a great resource for consumers as they navigate the home-buying journey.” website features’s extensive list of features helps homebuyers discover the benefits of concrete block construction. This includes the material’s energy efficiency, resistance to fire, storms, termites, mold, and also mildew. The site’s interactive storm tracker feature provides real-time radar imagery which is especially beneficial during Florida’s unpredictable rainy season. Both mortgage and mold mitigation calculators allow visitors to customize their search to their specific buying journey.

“Through, consumers have seen the benefits, value, and beauty of a concrete block home,” says Jim Painter. Painter is the executive director of the Florida Concrete Masonry Education Council. “Also, multifamily dwelling developers are leveraging the site to help make sound investment decisions for their apartment building projects.” offers resources tailored for multifamily professionals.  It also even helps dispel the myth that apartment complexes cannot be constructed in a timely fashion using concrete. A deep-dive comparison of building materials (concrete, wood, and steel) and a feature on the importance of noise reduction (excessive noise is one of the top three issues with renters) highlight the sections’ content.

Orlando-based creative agency Bright Rain Collaborative developed Block Strong in partnership with the FC&PA.

About Block Strong

Block Strong is a partnership between Florida Concrete & Products Association, Inc. and Florida Concrete Masonry Education Council, Inc. The awareness program’s primary mission is to help consumers, construction professionals and designers. Their goal is to help them understand the vital link between quality building materials and the health and safety of those people living in the homes and structures that they design and build. Block Strong also serves as an information source for aiding prospective homebuyers as they go through the various steps of the home-buying journey.

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