Parex introduces new and innovative facade products

Parex USA Inc., the parent company of building material brands Parex, Teifs, LaHabra, El Rey, and Merkrete, announced the introduction of new products to its facade division: Platinum Plus from LaHabra and reformulated Parex USA Metallic Coating. The new products, which are specific to the EIFS, stucco and weather barrier markets, are aimed at giving architects and contractors more cost-effective and energy-saving solutions.

LaHabra Platinum Plus is an acrylic-polymer-modified cement stucco finish for use over EIFS and stucco. This one-base system is extremely durable and has 100-percent higher impact resistance over stucco basecoats than traditional cement stucco or stucco-grade acrylic finishes. Platinum Plus is tinted with acrylic color bottles and also offers better color consistency than traditional cement stucco finishes.

arex USA Metallic Coating has been reformulated to provide an improved rich and glossy metallic appearance for ultimate shine and allows architects to achieve the look of metallic panels without the cost. Metallic Coating can be used over EIFS, properly prepared stucco, masonry and concrete, drywall or plaster for interior applications, and Parex USA acrylic-based finishes.

Parex USA Inc., a California corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world’s leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry.

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