Prosoco announces series of moves in strategic restructure

To accommodate industry demand and corporate growth, Prosoco made a series of changes and new hires in a comprehensive restructure focused primarily on personnel.

14-year veteran Brian Koenings will transition to a leadership role responsible for the company’s strategic partnerships that promote the sale of Prosoco-branded products. Koenings will ensure that Prosoco’s role in each alliance is properly represented through coordinated marketing, collaborative selling, contractor training and field support.

Demian Weaver joined Prosoco with a prior work history well-suited to his new role advocating for strategic partnerships – technology. Working from Prosoco’s corporate headquarters in Lawrence, Kansas, Weaver will coordinate efforts of internal quality assurance, quality control, scheduling, production, purchasing, labeling, regulatory control and logistics on behalf of key strategic partners serving other facets of the marketplace.

The corporate restructure includes a complete revamp of Prosoco’s sales and traditional marketing departments.

Kevin Sigourney has been promoted to the position of vice president – brand integrity, where he will oversee all functions of sales and brand strategy (formerly known as marketing) departments.

The new structure will allow future marketing efforts to focus first on the corporate brand, and secondarily on individual products or product lines. The Prosoco department previously known as marketing is officially operating under a new banner – brand strategy.

Nicole Lauderdale has been promoted to brand strategy group director, a role in which she will manage research strategy and oversee all branding projects. This new role better utilizes Lauderdale’s skills she acquired prior to joining Prosoco in 2015.

John Young has been promoted to creative director, a role in which he will define and guide all creative strategy and design projects. This role frees Young to apply his visual and story-telling skills to the benefit of the Prosoco brand and all Prosoco businesses.

Darcy Boyle has been promoted to media and communications director, a role in which she will manage all messaging strategies, media relations, email marketing and communications.

Javier Aqui is Prosoco’s newly hired events coordinator. In this new position, Aqui coordinates Prosoco’s trade show, networking and travel logistics.

Under Sigourney’s leadership, the brand strategy group will soon double in size, with future hires in digital marketing and brand management planned for this quarter.

Another new hire, Andrzej Rokicki, Ph.D., will serve Prosoco as its director of technology and innovation. Previously the Industry liaison director for the University of Kansas’s Center for Environmentally Beneficial Catalysis, Rokicki will manage entire product line life cycles from strategic planning to tactical activities; investigate new product technologies that align with Prosoco’s goals and objectives; and identify market and regulatory trends that impact the industries Prosoco serves.

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