Prosoco Announces Series of Moves in Strategic Restructure

Prosoco logoTo accommodate industry demand and corporate growth, Prosoco made a series of changes and new hires in a comprehensive restructure focused primarily on personnel.

Brian Koenings

14-year veteran Brian Koenings will transition to a leadership role responsible for the company’s strategic partnerships that promote the sale of Prosoco-branded products. Koenings will ensure that Prosoco’s role in each alliance is properly represented through coordinated marketing, collaborative selling, contractor training and field support.

Demian Weaver

Demian Weaver joined Prosoco with a prior work history well-suited to his new role advocating for strategic partnerships – technology. Working from Prosoco’s corporate headquarters in Lawrence, Kansas, Weaver will coordinate efforts of internal quality assurance, quality control, scheduling, production, purchasing, labeling, regulatory control and logistics on behalf of key strategic partners serving other facets of the marketplace.

The corporate restructure includes a complete revamp of Prosoco’s sales and traditional marketing departments.

Kevin Sigourney

Kevin Sigourney has been promoted to the position of vice president – brand integrity, where he will oversee all functions of sales and brand strategy (formerly known as marketing) departments.

The new structure will allow future marketing efforts to focus first on the corporate brand, and secondarily on individual products or product lines. The Prosoco department previously known as marketing is officially operating under a new banner – brand strategy.

Nicole Lauderdale

Additionally, Nicole Lauderdale has been promoted to brand strategy group director, a role in which she will manage research strategy and oversee all branding projects. This new role better utilizes Lauderdale’s skills she acquired prior to joining Prosoco in 2015.

John Young

John Young has been promoted to creative director. In this role, he will define and guide all creative strategy and design projects. This role frees Young to apply his visual and story-telling skills to the benefit of the Prosoco brand and all Prosoco businesses.

Darcy Boyle

Prosoco promoted Darcy Boyle to media and communications director. This is a role in which she will manage all messaging strategies, media relations, email marketing and communications.

Javier Aqui

Javier Aqui is Prosoco’s newly hired events coordinator. In this new position, Aqui coordinates Prosoco’s trade show, networking and travel logistics.

Under Sigourney’s leadership, the brand strategy group will soon double in size. There are plans for future hires in digital marketing and brand management.

Andrzej Rokicki, Ph.D.

Another new hire, Andrzej Rokicki, Ph.D., will serve Prosoco as its director of technology and innovation. Previously the Industry liaison director for the University of Kansas’s Center for Environmentally Beneficial Catalysis, Rokicki will manage entire product line life cycles from strategic planning to tactical activities; investigate new product technologies that align with Prosoco’s goals and objectives; and identify market and regulatory trends that impact the industries Prosoco serves.

About Prosoco

Based in Lawrence, Kan., Prosoco is a national manufacturer of products for cleaning, protecting and
maintaining concrete; making building envelopes air- and water-tight; and cleaning, protecting and
restoring new and existing masonry buildings. We strive to provide innovative products and services that
improve the appearance and performance of our built environment. Since our founding in 1939, we’ve
fostered a reputation across the nation and internationally as a company that goes above and beyond for
our customers in every way possible

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