Together We Build – Yanmar’s New Brand Tagline

Yanmar Compact Equipment is a leading global player in the industrial machinery industry. Recently the company revealed its new brand tagline: “Together We Build.”

The launch of this new tagline is the culmination of extensive global research. It has also come with extensive consultation with staff, dealer partners and customers. It also represents an important strategic step in Yanmar CE’s transformation journey.

“Our aim, together with our dealer partners, is to build stronger relationships and create even greater customer value,” said CEO, Giuliano Parodi. “‘Together We Build’, really underlines our commitment to transforming Yanmar CE. With the help of our dealers we can focus on creating a new and exciting experience for our customers. Our transformation will embrace, not only our products with new and alternative fuel technologies, but our entire business with value creation at its heart.”

“Together We Build”

The words “Together We Build” is a new expression. However, the thinking behind them is fundamental to Yanmar CE and its customers. The essential values which underpin the brand present a modern company that listens to customers, It also builds trust with partners and is highly competent and takes a hands-on approach to business. Above all, it can inspire and enable customers to reach their ultimate goals.

“Together We Build is what we and our dealer partners have always tried to do with our customers,” explained Elsie De Nys. De Nys is the Global Director Channel and Brand Development. “Their success has always been our success. We have always tried to help them build their businesses, whilst at the same time building our own. The difference now, is that the positive advances we are making across our business, have given us the confidence to go out to our customers and say this is what we stand for.”

With the “Together We Build” tagline, Yanmar CE has delivered a strong but simple message for customers, dealer partners and for the entire Yanmar CE team. It’s about a shared commitment and it’s about shared aspirations and goals. In a world which is changing fast, “Together We Build” is a positive message of togetherness and hope. It offers the promise of building a better future for everyone.

About Yanmar Compact Equipment North America

Yanmar Compact Equipment North America is located in Grand Rapids, Minnesota. It also encompasses Yanmar Compact Equipment division’s powerful, dependable and efficient compact excavators, tracked carriers and wheel loaders and ASV’s innovative, reliable and industry-leading Posi-Track compact track loaders. Yanmar Compact Equipment North America is a part of Osaka, Japan-based Yanmar Co. Ltd. It began in 1912. Then, in 1933, it became the world’s first manufacturer to develop a practical small diesel engine. Today, Yanmar is a recognized leader in both the design and manufacturing of advanced performance diesel engines and diesel-powered equipment.

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