To better serve the major industries in need of sustainable coatings, Ultra Durable Technologies (UDT) has expanded its list of industries served and created a new web page for each on the company’s websites. The eight industries in this new list are Healthcare, Education, Hospitality, Transportation, Industrial, Government, Commercial and Residential.
These are areas that have reaped the benefits of UDT’s coatings time and time again. Because of this, UDT’s creative team felt inclined to designate a corner of the website to each of them and their specific needs.
For example, the Transportation industry has a specific need for concrete and terrazzo coatings as well as for traction additives. Thus, the Transportation web page addresses such needs and their solutions. Alternatively, the Education industry has a need for VCT and vinyl floor coatings in addition to the concrete and terrazzo coatings.
One of UDT’s core values is to find the need and fill it. This is a message the team wants its customers to take away from these newly customized pages.
Knowing the industry of each customer is also incredibly important to UDT’s team of representatives. This helps them see the bigger picture and know what questions to ask. This also provides which solutions might be best to offer (while also taking into account the customer’s specific situation). UDT hopes this expansion of represented industries will make it easier for customers to navigate their floor coating search as well as make them feel seen and heard.
About Ultra Durable Technologies
Ultra Durable Technologies (UDT) manufactures and delivers world-class floor coatings for contractors, hospitals and industrial facilities throughout North America. As a 21st century coatings company, innovation is at the core of everything UDT does.
Its goal is to formulate and produce environment-friendly products that perform better than the traditional, high-maintenance, high-odor products. UDT also partners with its customers by providing marketing, training and technical support.
UDT was launched in 2008. It has a very deep history that extends nearly 40 years and through two generations.