Ditch the Sand Pile Campaign and New Website Launched by Oldcastle

ditch the sand pile campaignAmerimix is Oldcastle APG’s brand of time-saving, pre-blended mortar. Recently, the company has launched a new website to offer web users an improved experience in both design and product selection. With a pro-friendly, approachable feel, all necessary product and technical information is just a click away. The new Amerimix website features optimized navigation, improved functionality on mobile devices and bold, jobsite-related imagery.

The website has sections specifically designed for architects, masonry professionals and dealers. Amerimix has also added a variety of online tools, including estimating calculators and color visualizers. These all help professionals quickly choose the right mortar to design their projects. The new website also allows users to easily request an onsite product dem. Users can also order color cards for mortar and stucco. And, the enhanced experience of being able to view estimations and colors on their smartphone or tablet increases productivity for pros on the job site.

“Ditch the Sand Pile”

The new Amerimix website incorporates their award-winning “Ditch the Sand Pile” campaign which won an Exhibitor Magazine Sizzle Award at the 2018 World of Concrete Expo in Las Vegas. The website stats explain how the Amerimix portfolio of precisely pre-blended mortars can be mixed 50 percent faster and provide economic and time savings on the jobsite compared to the inaccurate practice of mixing from a sand pile. For example, masons can use 445 Amerimix bulk bags or repeat the mixing of cement, lime, and sand 4,000 times. Amerimix also yields 30 percent more mortar on the job and can save up to $5,000 per job. The website also highlights bulk and silo programs for large commercial jobs.

Newly integrated into the site is a cross-over link to Oldcastle APG’s Echelon masonry products, including their Artisan Masonry Stone Veneers to complement the Amerimix line of Stone Veneer Mortars. Echelon’s block colors have also been added to the Amerimix visualization tools to offer Oldcastle products alongside their mortars as a cohesive and complementary masonry solution.

For more information about Amerimix, go to www.amerimix.com. To learn more about Echelon, visit www.EchelonMasonry.com.

About Amerimix

An Oldcastle APG brand, Amerimix manufactures and delivers quality pre-blended mortars, stuccos and grouts., They also manufacture specialty cements. All of these products meet the needs of developers, general contractors, plasterers, and masons. Amerimix serves the commercial, industrial, institutional, and residential markets throughout the United States. Amerimix sells products direct to contractors, through a licensee network and/or through distributors by an experienced sales team. For more information, visit www.Amerimix.com

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