World of Concrete Partners with Qualifi

World of Concrete announces its continued partnership with Qualifi to offer audience data and full-funnel marketing solutions to the concrete and masonry industry.

The concrete sector is an ever-growing industry. There is an expectation that it will reach $972 billion by 2030. Reaching the right audiences to ensure proper revenue opportunities are captured and efficiencies across strategic partnerships is critical now more than ever.

“Specialized market segments including the concrete and masonry industry require specialized data services”, says Lauren Lamb, VP of Marketing, Conference & Strategy, Informa Markets Infrastructure and Construction. “Qualifi’s capabilities to build and activate highly targeted audiences enhances the experience on both the exhibitor and the customer side, allowing more opportunities for meaningful connections in the markets and at our in-person events.”

What is Qualifi?

Qualifi, the leading AI driven lead generation platform as a subsidiary of Informa PLC, combines world-class first-party data collected at events such as World of Concrete combined with buyer intent and market insights to help customers better find, reach, and convert the most valuable leads in the industry. World of Concrete exhibitors can leverage Qualifi’s data activation platform to specifically target curated concrete and masonry audiences and utilize smart report capabilities to generate revenue more efficiently with
laser focused market results.

As well as offering access to the unique first-party data captured at concrete and masonry events, Qualifi now offers full-funnel marketing from brand awareness to lead generation to help provide partners an end-to-end marketing solution with real-time insight for impactful opportunities.

“It is our aim to offer the most comprehensive ever-evolving data products to meet the specialized needs of the concrete and masonry industry,” says Jason Brown, Chief Digital Officer, Qualifi. “We are bridging the gap to help our partners not only find the right audience to go after in a nuanced market, but to also turn the insight we provide into real revenue results.”

Qualifi’s Precision platform offer highly qualified audiences built from industry-specific, privacy-compliant first-party data, reports with buyer intent to reveal new prospects actively researching related topics, focused surrounding content-centric lead generation. Through extended API integrations directly into customer marketing platforms and and supported execution and optimization from a team of in-house digital marketing experts, Qualifi is the leading resource for B2B markets.

To find out how Qualifi can help you find, reach, and convert your ideal customers, visit

About Qualifi

Qualifi are a data activation and market insights company within Informa PLC. The team provide access to uniquely qualified audiences of marketable contacts and partner with clients to execute full-funnel marketing strategies that unlock its value. Visit for more information or get in touch to receive a customized demo.

About World of Concrete

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. Visit for further details.

About Informa Markets

Informa Markets, the global exhibitions division of Informa PLC, enables communities acros the globe to engage, experience and do business by providing them with powerful platforms to connect across key regions and market verticals. Industry insight, coupled with an innovative and customer first approach, provides Informa Markets’ customers and partners with the opportunity to create business advantage and access markets, both digitally and face-to-face, 365 days of the year.\

About Informa PLC

Informa PLC is a leading, international business to business information services Group, operating in over 30 countries. We create transaction-led exhibitions and content-based events, specialist data, intelligence and marketing services products, as well as scholarly research and specialist reference-led academic content. Both products and services help businesses and professionals connect, learn, do business and gain an edge over the competition. Informa is listed on the London Stock Exchange and is also a member of the
FTSE 100.

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