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Harness the Power of an Effective E-newsletter

When it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Step-By-Step Lesson to Drawing a Compass Rose

Ever since I began writing Design Theory, I’ve anxiously awaited medallions. The first one I ever did was exciting and a definite “aha” moment because it changed the direction of my career. At the time, I had just started out working for the company I now own. Back then, all we engraved were 2-foot tile and brick patterns.

Decorative Concrete Award Winners Elevate Industry Expectations

Passion, precision, artistry and creativity were all on display at the L. M. Scofield Co. ninth annual Decorative Concrete Awards ceremony. Scofield enlists professionals from the concrete industry to judge submissions based on skill of installation, artistic expression and integration with the overall design intent.