In the free enterprise system, competition selects out businesses that don’t adapt to change or events they can’t plan on. To thrive within this system, your decorative concrete business must maintain a high degree of flexibility.
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How to Waterproof Concrete Showers and Tubs
Installing concrete in often-wet areas such as baths and showers demands more of a concrete contractor. It requires a different type of preparation and construction from counters and even sinks, so contractors would do well to understand the specifics.
A Guide to Combining Concrete and Steel
Concrete is one of the most revolutionary building materials of modern times. It has given the human race the ability to build sound infrastructures for the masses and has reshaped the world as we know it.
Choosing the Best Densifier for Your Polishing Project
How strong (in compression or psi) does concrete have to be to take a polish without densifier? Getting an answer for this one was pretty straightforward — 5,000 psi to 6,000 psi, depending on the aggregate.
Can Burnishing Sometimes be the Better Finish?
It is easy to understand the benefits of polished concrete. The word about polished concrete is out and we have done a great job of promoting the industry. Polished concrete is growing. The marketing has been great and many contractors are jumping on board. And the consumers are seeing a great product.
Controlling Customers’ Reactions to Reactive Stains
Expectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.
Full-Time Marketing with Part-Time Resources
When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.
J.C. Penney Chooses Polished Concrete Over Other Flooring Options
A huge national remodeling project for the department store chain has kept concrete polishing contractors busy this year.
How to Make Your Concrete Ready-Mix Supplier Part of Your Team
Contractors, subcontractors and suppliers can sometimes be put in adversarial roles. Because of the low-bid mentality that still dominates most construction sectors in the United States, trust is not always what it should be.
Memorializing 9/11 with an Engraved Concrete Map
The simple yet powerful design of this memorial included the piece of wreckage from the World Trade Center and a map of the Northeast coastline of the United States on concrete pavement that approaches the tattered beam. The map identifies the coastline and the three crash sites of that dreadful date.
