In fact, it was recommended that we avoid promoting this product and, if we had to sell it, that the variegated results should be disguised by buffing with a colored wax.
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Seven Steps for Success with Ornamental Casting
A How To feature that offers step-by-step instructions for casting statuary and other fine-featured pieces.
Treating and Preventing Concrete Burns
If you work with concrete you already know how abrasive, alkaline and caustic it is.
To put it simply, as portland cement dries, it will absorb water from any source in order to harden. That means it will suck the moisture from your skin as well.
Contemporary Art Deco Decorative Concrete Garage
ick Fischer’s technical knowledge and artistic abilities make him a double threat in the decorative concrete world. He began his career in custom automobile painting and restoration, then moved into decorative paint finishes in commercial and residential spaces.
Using F-Numbers to Measure a Concrete Floor’s Flatness
There are two types of F-numbers, which measure floor flatness and levelness respectively. Industry expert Allen Face is the creator of the F-number system, as well as the inventor of several measurement instruments and a principal inventor of superflat floor technology.
Posh Campus in Los Angeles Chock Full of Decorative Concrete
This posh campus of office and parking structures, located in the western Los Angeles neighborhood of Playa Vista about one mile from the Pacific Ocean, contains polished concrete floors and board-formed concrete walls and pillars, but that’s just a taste of what decorative concrete has brought to the 15-acre campus.
Selecting a Concrete Sealer is as Easy as S.A.P.
A very noticeable trend with decorative concrete over the last decade is that the end users and the design community have become much better educated, not only on the types of finishes and products available, but also on how they are installed and what to expect in terms of long-term performance.
Revamping the Pool Deck at the White House
When your country calls you to do a job, how much should you charge? That was the predicament Dick Krach, CEO of Sundek of Washington, came face to face with when his secretary fielded a call from someone at a “white house” concerning a pool deck that needed repair and some sprucing up.
Two Types of Business Competitors and How to Beat Them Both
Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.
Turn a Connection into a Decorative Concrete Sale
The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.
