Tag: Sales

Using the Four P’s of Marketing to Sell Concrete

Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

New Ways to Sell Decorative Concrete

As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client’s thought process regarding their decision to buy your products or services?