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Vol. 13 No. 2 - February/March 2013

A "Cracked-earth" Concrete Mezzanine Overlooks the Rainforest Habitat

Surely you've heard the phrase concrete jungle, but what about concrete in the jungle?Surely you’ve heard the phrase “concrete jungle,” but what about concrete in the jungle? In this case, the jungle is the Rainforest Habitat at Discovery Place, in uptown Charlotte. The exhibit boasts wildlife ranging from birds and reptiles to vegetation such as palms and epiphytes.

By Emily Dixon
February 27, 2013
2013 Decorative Concrete Hall Of Fame Inductees

2013 Hall of Fame GraphicThe Decorative Concrete Hall of Fame is pleased to honor its inductees for 2013: Ralph Gasser, Bill Stegmeier, Barbara Sargent and Byron Klemaske II. The Hall of Fame announced the group at the 2013 Concrete Decor Show.

Editors
Using the Four P's of Marketing to Sell Concrete

Modern gray concrete countertop.Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

By Jacob Webb
February 27, 2013
The Pros and Cons of Taking On Military Concrete Polishing Projects

AAFES (Army & Air Force Exchange Service) showcases polished concrete projects in many of its stores up to 150,000 square feet.

As a polishing consultant I get to wear several different hats, but by far the largest amount of my time is spent managing polished concrete programs for retailers. Polished concrete is an aesthetically beautiful and valuable flooring solution, but it is fairly specialized.

By David Stephenson
February 27, 2013
A Concrete Spread at a High-end Central Charlotte Restaurant

Not so soft concrete seating benches in 5church a restaurant in Charlotte.Inside, decorative concrete that resembles Venetian plaster is troweled on some walls while molded log tiles made out of glass-fiber reinforced concrete (GFRC) cover others. Huge columns shaped to look like intricately crafted wooden chair legs were designed with a CAD program, fashioned out of foam and chicken wire, and covered with troweled-on white concrete

By Stacey Enesey Klemenc
February 27, 2013
Using Sealers to Fight Freeze-Thaw in Concrete

Freeze thaw issues shown here would be mitigated with the use of penetrating sealers.Watch out for water, especially in climates where you get cold winters. Water is by far the biggest challenge you will face as a decorative concrete professional. Words like “spalling,” “flaking,” “pitting” or “chipping” are not what people making a living in concrete want to hear. and rarely do these words mean a satisfied customer a profitable month.

By Doug Carlton
February 27, 2013
Serendipitous Events Lead Contractor to Concrete Countertop Business

Bathroom sink made of concreteTwo months before graduating from the University of North Carolina at Charlotte with a bachelor’s degree in architecture, Eric Boyd and two other students opened their own design-build firm. One of the first jobs they landed was a kitchen remodel where the client asked for concrete countertops, somewhat of a novelty back then.

By Stacey Enesey Klemenc
February 27, 2013
Historical Museum Enhanced by Three Unique Concrete Floor Treatments

Putting down a beautiful concrete museum floor that doesn't distract from the artwork is, well, creating a work of art in its own right.Putting down a beautiful concrete museum floor that doesn’t distract from the artwork is, well, creating a work of art in its own right.

By Emily Dixon
February 27, 2013
Predicting the Performance of a Concrete Countertop Sealer

Which concrete countertop sealer is the best for a kitchen.Concrete has many faces, and there are many preconceived and misconceived ideas about it. You should not navigate what people think concrete is — instead, explain to them what it actually is. This includes your concrete, its finish and all of its attributes.

By Jeff Kudrick
February 25, 2013
Bidding, Pouring and Finishing Concrete at a Northwest University

Three tiered water fountain on a stamped concrete pad.The 34,000-square-foot colored and stamped concrete courtyard that Allied Concrete Applicators poured at Saint Martin’s University in Lacey, Wash., presented a laundry list of challenges that had to be dealt with during installation.

By Chris Mayo
February 27, 2013
A Concrete Makeover in a Mall Covers Outdated Tile with Stampable Overlay

Stampable overlay was placed over existing tile to mitigate the mess.Last fall, Architectural Concrete and Design Inc. was tasked with retrofitting the concourse of nearby Valley Fair Mall with a stampable overlay system. The specifications dictated that the selected concrete system was to be installed over existing ceramic tile without any demolition.

By Stacey Enesey Klemenc
February 25, 2013
Replace Old Vinyl Composite Tile with Polished and Dyed Concrete

A concrete floor that was polished after the vinyl composite tile was removed.The Harley dealership is a leader in sales and rider satisfaction for the entire Mid-Atlantic region, and its headquarters reflects its ethics. The 31,000-square-foot facility boasts a modern industrial theme, with cathedral 25-foot ceilings and marblesque floors.

By Nathan Baggett, with Ray Wilkerson
February 27, 2013
Carefully Removing Glues and Epoxies Before Polishing

Prepping a surface by removing the glues and mastics with a grinder.Prepping a concrete floor for polishing is one of the most difficult tasks we face in this industry. We cannot be aggressive like we can when prepping for a coating system, because there will be no coating to cover up the deep scratch patterns. We must take care to remove the surface materials while causing as little damage as possible to the concrete. We must be aggressive while being cautious.

By Virgil Viscuso
February 26, 2013
Solid-Color Concrete Stains: The Ideal Way to Recolor Aging Flatwork

A solid-color stain might be described as a cross between a coating and a stain, with the opaque solid color reminding one of a coating and the penetrating properties being more like a stain.A solid-color concrete stain might be described as a cross between a coating and a stain, with the opaque solid color reminding one of a coating and the penetrating properties being more like a stain.

By Chris Sullivan
March 5, 2013
A Florida Cow Town Recreated with Stamped Concrete

A look inside the cracker of Florida.The “Florida cracker” cowboy rode off into the sunset long ago. But thanks to a design team’s partnership with decorative concrete company Edwards Concrete, residents of a central Florida community can immerse themselves in the region’s frontier days.

By Joe Maty
February 2, 2013
Attractive Concrete Light-Rail Tracks that Discourage Pedestrians

Like any commercial building, the Charlotte Convention Center has a set of emergency exits that lead to the outside. However, the Convention Center had a unique problem in that its doors led towards the tracks for the Charlotte Light Rail.Like any commercial building, the Charlotte Convention Center has a set of emergency exits that lead to the outside. However, the Convention Center had a unique problem in that its doors led towards the tracks for the Charlotte Light Rail.

By Emily Dixon
February 27, 2013
Carving Art out of Concrete

David Seils' master craft, wall relief sculpture, is an art form that dates back to ancient times, when civilizations carved designs into stone walls, buildings and columns. But instead of chiseling away material, the Asheville, N.C.-based Seils builds up his wall sculptures in layers using mortar, a mason's hawk and a trowel.David Seils’ master craft, wall relief sculpture, is an art form that dates back to ancient times, when civilizations carved designs into stone walls, buildings and columns. But instead of chiseling away material, the Asheville, N.C.-based Seils builds up his wall sculptures in layers using mortar, a mason’s hawk and a trowel.

By Natasha Chilingerian
February 27, 2013
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