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| Concrete Decor Archives |
Concrete Stains, Business Marketing:
Sales Techniques
Today's concrete stains offer some definite aesthetic and performance benefits. Concrete stains penetrate the porous surface and add color without hiding the concrete's natural texture. These penetrating coatings shift with the concrete and allow the substrate to breathe.
by Bruce Hackett and Lindy Ausburne
maxims in the world of business: You won't be successful if people don't know about you.
If prospective customers are ever going to buy the products or services you're selling, they need to know you exist and that your company's products and/or services are worth buying. In short, you need to sell yourself in the marketplace. The best and time-honored way to do that is through the effective use of various marketing tactics designed to increase awareness of your company's strengths and experience.
The decorative concrete industry is currently one of the fastest growing fields in the nation. Consequently, with more and more contractors entering the marketplace to meet the growing demand among architects and consumers alike, decorative concrete specialists must do more to market themselves — and in ways that differentiate themselves from the competition.
If you're like most contractors, however, your background is more in the skilled trades than in sales and marketing. You may be unsure about the best and most cost-effective ways of reaching your potential audience. Direct mail? Television commercials? Public relations? Trade shows? Brochures? All of these tried-and-true tactics can be useful, but you have to choose the ones that are right for your business and within your limited budget. |
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