Resealing stamped concrete can provide huge profits and keep your projects looking top-notch.

Carlton's Corner: Growing Your Business by Offering Less
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

I could hardly believe my eyes. Their advertisement read that they did it all, every type of decorative concrete work. Stamping and stenciling, overlays and stains, concrete counters and polished concrete, sandblasting and etching, basement walls and foundations, and I almost forgot this part, no job too small. I have been in the decorative industry a long time, and I’m here to tell you the only things this guy didn’t do are body piercing and broken heart repair.

Don’t get me wrong — I am all for business expansion and introducing fresh applications into our decorative business, but if you are promoting your business like the one just described, there is a much easier way.

You see, staying busy and profitable is not about how many different decorative services you offer, but specializing in the types that are the best fit for you and your crew.

I completely understand how this guy got himself in the jack-of-all-trades predicament because I fell into the same trap myself. Tell me if this sounds familiar to you. We start out, let’s say, doing stained concrete. We run across a floor that isn’t stainworthy, and obviously the only answer is to overlay the floor to give us a new canvas. There is one problem — we don’t know how to overlay — but that is easy enough to fix. Everything is going along well until our next client loves their new stained floor so much they want concrete counters to match. Oh boy, here we go with another seminar and a plane ticket. By now you are probably getting my point.