The American Concrete Institute (ACI) unveiled a new logo and tagline at World of Concrete in Jan. 2014. The first major update since 1964, the new logo reflects the heritage of the 110-year American Concrete Institute brand and its increasingly global reach with a more modern, vibrant, and professional image.
This refreshed identity signifies the next step forward in the evolution of the ACI brand and serves as the foundation for consistent design and messaging across all ACI communications. In addition to the logo, the tagline "Always advancing" highlights the Institute’s commitment to advancing concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth.
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