Concrete Decor Magazine
Professional Trade Publications currently publishes Concrete Decor, the world’s foremost magazine on decorative concrete, in print and online. The printed edition is published eight times a year.
Concrete Decor is a valuable source of information, ideas, product news, photography and training relevant to both commercial and residential work in decorative concrete and related specialties. The majority of its readers are contractors and the publication enjoys a high pass-along readership. Now in its 20th year of publication, Concrete Decor reaches more than 40,000 professionals working with or designing for decorative concrete. Since its inception, it has become the most-read and most-influential magazine covering decorative concrete.
Besides the print and digital magazine, Concrete Decor has a website that information seekers return to again and again. ConcreteDecor.net is home to one of the best-stocked archives of amassed decorative concrete articles and reports from the last 20 years. In addition to magazine articles, cataloged information also includes stories, photos and features unique to the site. New content is posted on an ongoing basis each week.
A free complimentary online publication, the Concrete Decor Newsletter, is emailed twice a month to subscribers who opt to receive it.
When Professional Trade Publications introduced PaintPRO magazine in 1999, its unique visual approach and friendly, intuitive editorial style immediately garnered a loyal readership among decorators, faux finishers, coatings applicators and other like-minded artisans. PaintPRO contained inspiring articles and pictorial features covering a multitude of useful techniques, including stories on how to enhance existing concrete surfaces.
PaintPRO’s features on staining, stenciling and producing graphics on existing concrete created a sensation. At that time the aesthetic aspects of concrete received minimal coverage in established concrete industry magazines that were focused more on the engineering aspects of concrete relevant to new construction on a large scale rather than details of the intricacies of decorative concrete.
In response to overwhelming interest, Concrete Decor was launched in 2001 to address the growing popularity of decorative concrete and related areas. It quickly became the “must-read” source of information for professionals in the emerging decorative concrete business.
The family-owned publishing company moved from the mountain town of Arnold, California, to Eugene, Oregon, in 2001 to accommodate rapid growth and attract educated employees from nearby universities to complement its journalistic objectivity and style. It added staff to support growing circulation and services such as the comprehensive Decorative Concrete Product Guide and the Decorative Concrete Training Guide. Both are available online to construction professionals worldwide.
What began in 1999 with a magazine for paint, coatings and decorating professionals has since evolved into a well-respected decorative concrete entity that encompasses publications, a store, industry shows and an online resource for concrete professionals across the board, including installers, architects, artisans, manufacturers and distributors around the globe.
“Like many of our readers’ companies, Professional Trade Publications is a family-owned business with a commitment to excellence. Because of my own hands-on experience as a contractor, I understand the unique point-of-view of artisans and tradespeople who have a passion for their creative work,” says Bent Mikkelsen, Concrete Decor’s CEO, publisher and founder. “This perspective allows us to stay in touch with our readers, speak to their needs and champion their interests in a way that strives to be both independent and personal.”
Concrete Decor Show
In addition to the publications, PTP produces the Concrete Decor Show, a multiday, biennial trade show held in varying locations across the United States. The show’s agenda includes educational seminars and training sessions along with networking opportunities, all geared to strengthen individuals as well as the industry as a whole.
Since 2010, the Concrete Decor Show has established itself as the nation’s top trade show and educational event geared exclusively to the decorative concrete trades. From 2010 until 2017, the show was held annually in cities across the nation: Phoenix, Arizona; Nashville, Tennessee; San Antonio, Texas; Charlotte, North Carolina; Fort Worth, Texas; Indianapolis, Indiana; San Diego, California; and Palm Harbor, Florida.
In 2017, the show’s frequency switched to a biennial event, with the 2019 show held in Arlington, Texas. The next Concrete Decor Show is slated to be held in 2021 at a location soon to be announced. For more information on what to expect in the way of workshops, seminars and networking opportunities visit ConcreteDecorShow.com.
Decorative Concrete LIVE!
Decor Concrete LIVE! sprung to life at the World of Concrete in Las Vegas in 2017 and has been an annual attraction at the industry trade show ever since. Accompanied by the Concrete Decor RoadShow, a mobile training center loaded with equipment and supplies, manufacturers’ representatives and artisans from around the U.S. and Canada demonstrate concrete’s versatility as a building material on both horizontal and vertical surfaces. Talented men and women join forces to show attendees tried-and-true decorative concrete applications, as well as cutting-edge methods and materials new to the market.