Husqvarna Announces Changes to HTC Brand

Husqvarna Announces Changes to HTC Brand with The Orange Evolution Campaign
Husqvarna Construction announces that the HTC products, services and solutions how have full integration into the global Husqvarna Construction offering to the surface preparation industry. The introduction of the rebranded range, promoted under the tagline “The Orange Evolution”, will enjoy ehancement with the launch of brand new products.

By combining two existing eco systems, the floor grinding customers will have a much wider choice of products, features and also solutions at hand – all under one roof and one brand.

“We are thrilled to introduce the most comprehensive product range on this growing market for surface preparation. With this powerful combination we open up a whole new world of options for our customers,” says Stijn Verherstraeten, Vice President Concrete Surfaces & Floors.

To further build on the strong heritage from HTC, Husqvarna Construction launches a series of product innovations, including

  • a new family of high-performing polishing tools
  • a tool holder “Multi” allowing to fit both Redi Lock and EZchange tools
  • a new portfolio of edge grinding tools for hand-held grinders
  • a new range of chemicals for the creation also and maintenance of polished concrete floors
  • an enhanced process of the Superfloor method to polish concrete floors.

“We are committed to developing the floor grinding industry. We strongly believe in the benefits of polished concrete floors. It is also our goal to help our customers win interesting flooring projects as well as complete their work in the most productive, sustainable and safe manner,” said Stijn Verherstraeten.

The new product range is available and ready for purchase and delivery in most markets starting March 3, 2020. Service and support will not chang. All existing equipment of both brands will continue to receive support and service as before.

About Husqvarna Construction Products

Husqvarna Construction Products is a division of the Husqvarna Group. It is a world leader in machinery and diamond tools for the construction and stone industries. Both product and technology leadership ensured by high investment levels in user focused product development to offer professional end-users the most effective and efficient solutions has built the foundation. Husqvarna distributes products and services globally in all relevant sales channels. In 2020 the net sales was SEK 5.85 billion. In the last years the division has expanded through 4 larger and 2 smaller acquisitions. Please read more at

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