More than six decades after the nation’s leading manufacturer of concrete, terrazzo and metal architectural products was founded in a two-car garage, it’s time for a fresh start. Industry giant Wausau Tile is rebranding itself to chart a clear course for its next 60 years to better serve architects, landscape architects and building professionals of all stripes.
Wausau Tile will no longer be a market-facing brand name, making way for its two new architectural products brands, Tectura Designs and Wausau Made. Each brand has a distinct look and unique product portfolio for serving distinct audiences within the architecture and construction industries, but both are synonymous with the impeccable quality and collaborative, responsive service that customers have come to expect from the company Ed Creske founded in 1953.
Tectura Designs offers a diverse selection of premier architectural products, including site furnishings, concrete pavers, custom precast concrete, custom precast terrazzo and terrazzo tile. Its stylish, long-lasting products help the world’s leading architects and designers bring their visions to life – and its custom capabilities offer near-endless solutions. The introduction of the Tectura Designs brand includes the launch of a brand-new Collaboration Series, which includes stunning, exclusive site furnishings designed by some of the world’s most innovative and esteemed architectural minds.
Wausau Made offers durable and low-maintenance concrete, metal and plastic site furnishings at unbeatable prices. Its vast selection of benches, chairs, tables, bollards, planters, waste and recycling containers, and other furnishings guarantee equal parts dependability, functionality and affordability. As the expert in strength and durability, Wausau Made products are the trusted choice for projects that demand added perimeter security.
“These new brands will carry on Ed’s incredibly high standards for quality products and dedicated customer service, while also better serving the needs of our growing and diverse customer base,” said Bryan Borrell, president of Wausau Tile. “After more than 60 years of innovation, we look forward to many more decades of providing the finest American-made concrete, terrazzo and metal architectural products you’ll find anywhere.”
Products for both brands will continue to be proudly made by skilled American craftsmen at the 480,000-square-foot facility in central Wisconsin. Tectura Designs and Wausau Made also will carry on Wausau Tile’s legacy of innovation and sustainability, upholding high environmental standards in their cutting-edge operation and also offering environmentally friendly products, including composites made with recycled porcelain and glass.
Wausau Tile Inc. manufactures and markets architectural products under the brands Wausau Made – which manufactures long-lasting, high-quality concrete and metal site furnishings – and Tectura Designs – which manufactures premium site furnishings, pavers, custom precast concrete, custom precast terrazzo, and terrazzo tile. The company is guided by the legacy and values of founder Ed Creske, whose commitment to quality and unwavering dedication to personalized customer service helped forge lasting partnerships with many of the world’s leading companies, architects and designers. For more than 60 years, Wausau Tile has shipped products from its headquarters near Wausau, Wisconsin, to nearly every corner the country – from Main Street U.S.A. to Times Square, from college campuses to professional sports facilities, and everywhere in between.