When the international salon brand Jean Louis David (JLD) designed its flagship Hong Kong store, it was imperative that the chosen floor meet the iconic hairdresser’s high standards for quality, appearance and cleanliness. Flowcrete's white concrete floor met these requirements beautifully.
Located at 12/F New World Tower 2, the salon’s interior designers required a uniform white finish that would convey the contemporary, highly stylised image of the company. The floor’s visual impact would need to be maintained despite a challenging operational environment that would involve constant foot traffic, impacts from dropped equipment, frequent cleaning and spillages of hair products. To create a surface able to combine these functional and aesthetic demands, a 3 mm coating of Flowcrete’s hard wearing, polyurethane system Flowfresh MF was installed over a 300 square meter area. This was topped with two coats of the water-based Flowseal WB floor sealer in an elegant shade of satin white.
It took the Flowcrete Hong Kong-approved applicator two weeks to complete the flooring project. The salon’s floor tied into the venue’s striking white aesthetic, as the furniture, hairdressing booths, gowns, walls, ceilings and even the bottles of hair products are white. This look is complemented with chrome trims and linings around the hard furnishings, all of which provides a sophisticated backdrop to the black reception desk and the colourful product display areas.
The easy to clean nature of seamless resin floors is a significant practical advantage in environments such as this, as it facilitates the quick and effective removal of cut hair and unwanted contaminants from the public-facing areas.Portraying a clean and hygienic image is vital for leisure venues such as JLD, to secure the trust of customers, meet the expectations of demanding VIP clients and comply with stringent hygiene regulations.
When undertaking this project, Flowcrete Hong Kong, part of the international resin-flooring manufacturer Flowcrete Group, was able to draw on the company’s wealth of experience supplying floors for some of the world’s largest and most prestigious commercial venues.The Flowseal WB system that was key to this project has recently been introduced to the American construction market by Flowcrete Americas. The Texas based flooring manufacturer launched the highly scratch-resistant and attractive satin sealer to complement its existing range of high performance resin flooring materials.