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Concrete Countertops

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

Counter-Flo Concrete Countertop Admixture: a water reducer

Fritz Pak Concrete Countertop admixture water reducerCounter-Flo Concrete Countertop Admixture, an admixture from Fritz-Pak Corp., is intended to solve that problem. It’s a water reducer designed for use when creating concrete countertops and statuary. It helps concrete maintain an adequate flow rate with less water, allowing a contractor to lower the amount added to a mix.

Buddy Rhodes's Sculptable Concrete Mix Yields Beautiful Results

Vanity base made with Buddy Rhodes productsOur friends at Buddy Rhodes shared this project on their Facebook page and we were so enamored with it and the other projects that this lady has done that we wanted to share it further.

The Right Rubber Material for Your Custom Molds

Lines of rubber tires along the fence line and green grass.Science has continued to perfect specialty compounds for mold-making. These compounds are designed to address the very specific challenges associated with very different mold applications, including architectural and decorative precasting.

Creating a Self-Consolidating Concrete Countertop Mix

Gray concrete countertops in this kitchen.Self-consolidating concrete is a highly technical mix. It is not an easy mix to create, since it requires an understanding of how all the ingredients work together. What’s more, specialized testing is required to characterize and optimize the mix.

Eye-catching Concrete Countertop Projects -- The Trout Sink

A trout was carved and colored in this sink by JM Lifestyles.When J&M Lifestyles LLC was contacted to create a hunting-lodge theme in a New Jersey home, product manager Jeff Kudrick figured the creative possibilities were endless.

The trout sink in one project of the bathrooms that leaves the biggest impression.

Specialty Fibers Weave their Way into More Decorative Projects

Standing on a concrete slab that is suspended between beams.Aldo Buffone thinks of his avocation to be more artist than contractor. Either way, Buffone’s efforts are one of an innovator. 1025 Studio, the Philadelphia-based artisan’s company, has garnered a local reputation for its creative upgrades of the city’s historic downtown loft structures.

Concrete Kitchen with a Granite Island

Kitchen remodel with concrete and granite blending together harmoniously.Right at the start, we decided that the focal point of the kitchen would be the island. At that time we were unsure about what material we would use for the island top, so we went on a quest. We spent several days visiting virtually all of the natural stone distributors in the Dallas/Ft. Worth area.

Cast-in-place Concrete Countertop that Looks Like Precast

White concrete countertop that looks like precast.With a specific look in mind, the client approached us to create a singular look out of concrete for his kitchen island and tops, powder room sink, master bath vanities, floor and shower base, as well as vanities in the second bath, laundry and lower level wine bar.

From the Ground Up: Building a Concrete Home

A compass placed on the concrete floor in this kitchen.In this house, concrete is everywhere, from the floors to the walls to the tabletops. And it doesn't stop there, the entire home was consructed using concrete and insulated concrete forms.

How to Free-Form Concrete Fabric Forming

A look at a fabric formed concrete countertop.The process for “free-forming” a fabric mold — for all kinds of creative, ripply results — is a little different but will include many of the same steps as basic fabric forming. The biggest difference is that you will be working on the outside of the mold first.

New Countertop Sealers Do More Than Just Protect

Different items lined up to test against the sealers strength.More demand means better ingredients — but are they really all that different from floor sealers?

The ideal concrete countertop sealer is a product that provides protection from stains, looks and feels like bare concrete and is safe to use.

Ohio Winery Gets Decorative Concrete Overhaul

Sinks that look like wine bottles made of concretePeople who know Ted Swaldo weren’t surprised last year when the Gervasi Vineyard & Italian Bistro began expanding.

The Case for CSA Cements for Concrete Countertops

A concrete countertop that was made with CSA cement.According to Jeffrey Girard, P.E., founder of The Concrete Countertop Institute, concrete with calcium sulphoaluminate (CSA) is the way to go for countertops.

"When I first used CSA instead of portland cement, I recognized that it offers a technological advantage," he says.

Concrete Table Tops Talk at Pasadena Showcase

The 16-by-5-foot table -- commissioned by Terry Morrill of Pacific Outdoor Living, a landscape design-build company in Sun Valley -- serves as the centerpiece of a space that garnered national honors.A real conversation starter, the concrete table designed and cast by Dominic Boinich of 5 Feet from the Moon kept the table talk flowing freely at the unveiling of the 2017 Pasadena Showcase House of Design in California.

An Overview of PVA Fibers and Concrete

When PVA fibers are added to concrete or mortar, the fibers develop a molecular and chemical bond with the cement during hydration and curing.High-performance fibers made of PVA, which is short for polyvinyl alcohol, were developed some 20 years ago. When added to concrete or mortar, the fibers develop a molecular and chemical bond with the cement during hydration and curing. The result: concrete with high tensile strength and amazing ductility.

enVisions Casting Mat from PreiTech Corp.

PreiTech mat laid out to show its shiny colors.It’s hard to describe enVisions using words alone. The plastic casting mat, which is laid into a countertop form before the concrete is poured, creates a genuinely unique, shimmering visual effect on a concrete surface.

Mille-feuille Bakery & Cafe Concrete Countertop

Dominating the interior of Mille-feuille, a tiny bakery and cafe in New York City's Greenwich Village, is a massive pale beige countertop, all smooth concrete curves and subtle flecks of off-white marble.  Dominating the interior of Mille-feuille, a tiny bakery and cafe in New York City’s Greenwich Village, is a massive pale beige countertop, all smooth concrete curves and subtle flecks of off-white marble.

Cheng Design's NeoMix for Concrete Countertops

Cheng's NeoMix was used to make this display for an upscale shoe boutiqueThe NeoMix system, from Cheng Design, makes it easy to create beautiful countertops. The system includes admixtures, custom-developed pigments, water reducers, semi-precious aggregates, sealer, wax, and finishing pads and tools.

Photo courtesy of Cheng Desgin

Give Your Home a Concrete Countertop Face Lift

Concrete countretop with reds and oranges and a ribbon of aggregate.With the economy in doldrums, it is commonly accepted that homeowners are looking to stay in their homes longer rather than sell. Therefore, the renovations they are undertaking are seen as representing their tastes rather than what they hope a buyer may like.

Concrete Making its Way to More Places Than Just the Garage

A look at a big basin of a sink built into concrete countertops.No one's more passionate about their art than the hard-working members of your typical undiscovered garage band. They can put in a full day at work before jamming all night whether or not there's a remote possibility of a paycheck.

Concrete Hardscape Contractor Gets Creative With Glass

Glass is a fabulous way to introduce various colors, textures and even fiber-optic lighting, he says. Sometimes he even uses glass to incorporate a client's hobby or interest.Scott Cohen, owner of Green Scene Landscaping & Pools in the Los Angeles area, has been designing and building concrete countertops for more than 20 years.

The Top 7 Mistakes that Can Make or Break Your Concrete Countertop Business

concrete countertop at catch kitchen and barAvoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.

Concrete Countertops Push the Limits of Creativity

A circular ripple design placed in a concrete countertopIt's pretty easy to create a concrete countertop that looks like a garage floor. But branching out from flatwork to countertops means embracing completely different ideas on aesthetics and performance, not to mention learning different skills. Mike Moncrieff has made the leap.

Terrazzo Finds a New Home as Kitchen Countertops

This infinite edge precast terrazzo countertop is stunning in this modern kitchenOn the heels of the concrete countertop trend, terrazzo is making its way into the kitchen. Steve Jarred, a field representative for Mason Supply Co. in Eugene, Ore., says one of the most popular applications for terrazzo in the Pacific Northwest right now is for countertops.

Photo courtesy of TerrazzoCo

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