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Using the Four P’s of Marketing to Sell Concrete

Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

Using Sealers to Fight Freeze-Thaw in Concrete

Watch out for water, especially in climates where you get cold winters. Water is by far the biggest challenge you will face as a decorative concrete professional. Words like “spalling,” “flaking,” “pitting” or “chipping” are not what people making a living in concrete want to hear. and rarely do these words mean a satisfied customer a profitable month.

EDCO offers new generation of concrete floor grinder

Equipment Development Company Inc. has created a new generation of their popular Concrete Floor Grinder. This new grinder replaces the traditional Wooden Wedge System of installing grinder accessories with a faster, customer-friendly Slide-On System. Using only new holding cases, the profitable Dyma-Serts & PCDyma-Serts accessories slide onto the new grinders. […]

A “Cracked-earth” Concrete Mezzanine Overlooks the Rainforest Habitat

Surely you’ve heard the phrase “concrete jungle,” but what about concrete in the jungle? In this case, the jungle is the Rainforest Habitat at Discovery Place, in uptown Charlotte. The exhibit boasts wildlife ranging from birds and reptiles to vegetation such as palms and epiphytes.